When Super Typhoon Haiyan (local name: Yolanda) struck the Philippines in November 2013, it wreaked havoc on the southern part of the country, starting from the east in Samar Island to the western islands of Palawan and Mindoro. It was the strongest typhoon to hit the nation, and perhaps the world, affecting an estimated 13 million people based on United Nations estimates.
Globe immediately responded by reviving Bangon Pinoy, an enterprise-wide disaster response initiative that allows communities devastated by calamities to benefit from various efforts focusing on rebuilding and rehabilitation. With the scale of the disaster, immediate relief of food, water, and clothing was top priority. Communication lines had to go up quickly to aid coordination of national and local government and humanitarian agencies, and to connect families with their loved ones. Many of those affected had to start all over again, and lot of work still has to be done. Thus, Project Wonderful was born.
Project Wonderful is our holistic response to nation- building that aims to provide long-term impact to typhoon-devastated areas through three pillars: shelter for the homeless, education for school children, and livelihood opportunities. We have done this in collaboration with various humanitarian organizations using funds from individual and corporate donors both local and international.
Project Wonderful is underpinned by values of volunteerism, hope, perseverance, and the belief that even in the toughest of times, we can rely on each other and collectively rise above challenges. Filipinos and people from all over the world volunteered time and resources to help the typhoon victims get back on their feet again.
With Project Wonderful, we helped bring its vision of a wonderful Philippines closer to reality. We did so through our own network of partners and stakeholders, mostly international brands working together to elevate our culture of service into something more meaningful.Rebuilding homes, rebuilding lives
A wonderful future for our youth through education
Achieving lasting recovery through a sustainable livelihood
Answering the call for private sector participation post-Haiyan