Globe revolutionizes prepaid with ‘create your own promo' concept
February 13, 2013
First-ever prepaid promo available on mobile, Globe website, and Facebook
Globe Telecom redefines prepaid as it brings another new and game-changing experience to its subscribers by allowing them to make their own promo the way they want to.
Introducing Globe Prepaid GoSakto, the first and only service in the country that allows prepaid subscribers to create and customize a prepaid promo that fits their needs, budget, and lifestyle.
Another industry-shaking innovation from Globe, GoSakto empowers prepaid subscribers to design their own promo according to what they need, recognizing the fact that customers have different call, text and surfing needs. With GoSakto, customers have the flexibility to tailor-fit their prepaid promo based on what they need for the day, week, or month.
To enjoy their GoSakto promo, subscribers first choose what type of promo to avail: call/text/surf, call and text, call and surf, text and surf, or a combination of all.
Once subscribers have chosen their promo, GoSakto further personalizes the experience by letting them select the type and number of calls and texts they need. Type of call/text can be within the Globe/TM network or across all networks, while number can be bulk or unlimited. For subscribers who need surfing services, they can also choose between bulk (in megabytes or MBs of data) or unlimited.
Finally, prepaid subscribers get to pick the validity of the calls, texts, and surfing services they availed, from 1 day, 3 days, 7 days, or 30 days.
With the many levels of selection, prepaid subscribers can explore and find the best value GoSakto promo combo in over 2,000 possible combinations, another Globe-first.
There are three (3) easy ways to GoSakto: via mobile phone via*143#, via the Globe website at www.globe.com.ph/gosakto, or via Facebook where they can share their promo to their friends via the GoSakto page on the social networking site. GoSakto even allows subscribers to name their created promo, as well as let their Facebook friends register to the same promo, creating a community of GoSakto users online.
With GoSakto, subscribers are spared from promo availment barriers such as maintaining balance, capping, and limited price points. A GoSakto promo is available for as low as P7, and can co-exist with another promo, giving subscribers more value for their money.
"We are thrilled to disrupt the prepaid market with yet another innovation that will change the behavior of today's subscribers when it comes to availing promos," said KD Dizon, Head of Globe Prepaid. "With GoSakto, subscribers will bid pre-made and canned prepaid promos goodbye. No customer is the same as the other. One would want more voice calls, another is a heavy texter, and the other enjoys browsing. One prefers 1-day promos, the other chooses those with longer validity. At the end of the day, you are the only one who truly understand and know your needs when it comes to connecting with your friends and loved ones."
Added Dizon, "Taking this consumer insight, we at Globe developed a new service that will give the subscribers the power to make their own promo from scratch. Through GoSakto, Globe will be the brand that makes prepaid promos more flexible, personal, and yes customizable. Apart from their own prepaid promo, subscribers can even select how to GoSakto through mobile, website or Facebook, making the registration process more convenient and hassle-free."
Innovation is what drives the company's prepaid segment to flourish and grow despite a challenging market. In 2010, Globe Prepaid launched SuperAllTxt20, a breakthrough all-network offer that allowed subscribers to break barriers and connect with their circle regardless of mobile networks. It strengthened its All-Network and Unlimited services, bundling all hero offers with all-network texts and data. It also responded to the growing demand for mobile browsing services by giving subscribers free access to Facebook and Google.
In the area of pioneering experiences, Globe Prepaid took front and center with Load Watch, an innovative service that provides subscribers with real-time information on their load status, permanently avoiding instances of Nakaw Load. Last year, it unveiled its self-service menu *143#, paving the way for subscribers to easily register to their favorite prepaid promos without having to memorize keywords and access codes.
For 2013, Dizon looks at GoSakto to increase the number of promo subscriptions among existing customers, as well as to acquire new ones who are looking for the right prepaid promo that will fit their needs.
As of end-2012, Globe Prepaid subscribers reached 16.4 million, up 6% from previous year despite a highly-challenging prepaid market. Gross additions posted a quarterly-high of 3.1 million in the fourth quarter, 14% above third quarter's level of 2.7 million on the back of value-for-money offers, innovative unlimited promos, and competitively-priced international services. Net incremental subscribers substantially grew in the fourth quarter registering at almost 300,000 compared to the previous quarter with only 33,000.