Chooks-to-Go Goes Full-On Digital with Globe Business, AdSpark Chatbot
The leading chicken rotisserie company and one of the largest poultry integrators in the Philippines teamed up with Globe and its digital marketing subsidiary, AdSpark, to build a chatbot ordering platform hosted on Facebook Messenger.
Ronald Mascariñas, President of BAVI, shared what pushed the company to strengthen and streamline its efforts online: “When the lockdown took place, we were faced with stumbling blocks in our supply chain, distribution, and on-ground operations. BAVI had to temporarily close down about 40% of its business’ primary channel—our stores. To give our customers convenient access to their favorite roasted chicken products, we explored several mediums of communication for our rolling stores and amped up our social media pages with brand updates. With the help of Globe and AdSpark, we were able to add a fast and easy ordering system through chatbot messaging. This intuitive way of engaging with our customers complements their substantial shift to online."
The new chatbot-enabled platform, which was built from the ground up, makes it possible for fans of Chooks-to-Go to view the list of products available in their locations, input their order quantity, and submit orders for processing and delivery. Once products are delivered, customers can make payments via cash or the GCash QR codes provided by delivery riders.
“The majority of internet users in the Philippines are spending more time on messaging apps. In fact, usage of Facebook Messenger calls and chats went through the roof at the onset of the outbreak,” mentioned Peter Maquera, Senior Vice President for Globe Business. “We’re glad to support businesses and help them find solutions, especially during this time when technology is needed the most. We look forward to seeing BAVI innovate the way they reach customers, maximize online channels, and transform their operations.”
Globe Business and AdSpark continue to aid BAVI in their journey towards digital transformation, providing customers with a quick and seamless ordering process that doesn’t require physical store visits. Aside from promoting product accessibility and safety for both customers and employees, the collaboration with Globe and AdSpark opens opportunities for BAVI to boost sales, increase online engagements, and expand its reach so that more Filipinos can enjoy goods from Chooks-to-Go.
With more than 1,200 Chooks-to-Go outlets, BAVI continues to come up with more ways to improve not only its quality roasted and frozen chicken products, but also its services through strong business partnerships, skillful employee training, and the right technologies.
As the business landscape relentlessly changes, Globe Business vows to empower companies, like BAVI, to move forward towards success with its roster of solutions and credible partners. Globe believes that now is a crucial moment for businesses to work together and transform digitally so that all Filipinos can access choices, overcome challenges, and discover new ways to enjoy life.
Expand your enterprise horizons and make your operations digital! Learn more about your online customers and how you can bring them delight with AdSpark’s capabilities in digital advertising. Contact your Globe Business Account Manager today or get in touch with us through our website.
AdSpark is a portfolio company of 917Ventures, the largest corporate incubator in the Philippines and a wholly-owned subsidiary of Globe.