Foodies were treated to a night of fun and festivities as Globe Business, in partnership with Let’s Eat Pare and Poblacion Land and Urban Development (PLUD), held its first-ever food crawl recently at  Poblacion, the vibrant restaurant and bar scene in Makati’s melting pot of multi-cuisine experience.

Entitled Let’s Food Crawl Pare, the event brought together business owners, bloggers, members of the press, and Globe representatives to participate in a restaurant and bar hopping journey around Poblacion to see what it has to offer.

Poblacion favorites like Alamat, Ñ, ABKD, Smokeyard, Yalla Yalla, Bucky’s, Wild Poppy, Pura Vida, Z Hostel, and The Apartment prepared some of their most popular meals and drinks while having the crawlers perform special tasks before they can advance to the next one. The Ruins hosted the event where the food vendors showcased their signature dishes for everyone to enjoy.

Let’s Food Crawl Pare was more than just a grand display of Poblacion’s best. It also aimed to help small and medium enterprises (SMEs) become more efficient in their operations as Globe Business brought its wide range of business solutions to Poblacion’s vendors as well.

Debbie Obias, Vice President of Segment Marketing at Globe Business, said: “We are always in support of SMEs and we hope to contribute to the growing, thriving food tourism sector. We really want to help SMEs grow, and we do this by providing business solutions. This helps them to be more efficient in their operations, while we lend a hand in their marketing efforts.”

Among the Globe Business solutions that were highlighted during the food crawl was GCash, a secure mobile money service that lets Globe or TM users buy load, purchase items, send and receive money, pay bills, and more using their handsets. It turns mobile devices into virtual wallets, eliminating the need to bring cash while elevating customers’ shopping experiences.

Participating establishments in the food crawl accepted payment via GCash, which helped them elevate the customer experience in two ways: by providing a secure and fast way to settle their patrons’ bills, and by helping their customers go cashless as they partied around Poblacion.

Globe Business also provided quick access to the internet at any point during the crawl. That way, the foodies were able to post about their night on social media and upload that quick selfie with their favorite dish! Their followers, meanwhile, were also able to keep track of what was happening throughout their crawl via live videos and social media posts.

Meanwhile, at the close of the event, the winning team’s on-the-spot video was played for everyone to see. The team won P9,000 pesos worth of GCash credits, along with other prizes from Globe Business, Let’s Eat Pare, and PLUD.

Celebrity and former Pinoy Big Brother contestant Joj Agpangan, who was part of the winning team, said Let’s Food Crawl Pare was an experience she will never forget, noting that the event helped her piece together the qualities of a perfect restaurant or bar.

“Poblacion is really the place to be with friends. I’ll be here more often. Every place has something unique to provide. Each of them serves a different taste, parang naikot ko na rin iyong buong Makati because of the food,” Joj said. “Before, I didn’t have an idea of what food or drink I should get. But now, I do. The places we went to have very delicious dishes, and I’d recommend them to others.”

See what Poblacion has to offer by joining Let’s Eat Pare’s Facebook group and checking out the videos created by the participating teams. Step out and support the food tourism industry by bringing your family and friends and experiencing Makati’s premier food district together!

Did you miss Let’s Food Crawl Pare? Become a member of Globe Business Academy to be in the know of the latest events, seminars, and conferences organized by Globe Business and its esteemed partners. To know more about Globe Business, please visit www.globe.com.ph/business/sme.html