Globe Business Bags Back-to-back Awards for Empowering MSMEs Through Digitalization
Globe Business has received two prestigious awards for its exceptional efforts to empower and support micro, small, and medium-sized enterprises (MSMEs) through digitalization.
The group received the Gold Award for business-to-business (B2B) marketing at the recent Marketing Excellence Awards 2022, organized by the online publication arm of Singapore-based Lighthouse Independent Media. It also won Best SME Operator/Operator of the Year for the Gift Local “Buy Once, Give Twice” initiative from the Asia Communication Awards (ACA) of Total Telecom.
In 2021, the brand launched an animated, easy-to-understand information communications technology (ICT) explainer video series featuring “Shawn,” a virtual coach that helps MSMEs with the right solutions (solu-SHAWN) such as APIs, Cloud Payroll, Cybersecurity, Vehicle Tracker, and SMS blasting via Globe portfolio company M360 to transform their operations in the digital age.
Through the campaign, Globe Business was able to communicate the product features, benefits, advantages, and sample scenarios making it the trusted solutions partner of MSMEs. This has brought the brand closer to MSMEs, making Globe Business their trusted partner.
“Solutions from Shawn” eventually won in the B2B Marketing Excellence category for the creative methods used to reach B2B audiences.
In the same year, the brand launched its annual Christmas campaign Gift Local to advocate its support for local businesses. MSMEs are the lifeblood of the Philippine economy, accounting for 99.51 percent of total businesses and generating 60 percent of the total jobs in the country, per data from the Department of Trade and Industry.
Globe Business assisted MSMEs with their respective digitalization journeys to expand their client base and increase people’s awareness and appreciation of Philippine-made products during the global health pandemic.
Gift Local “Buy Once, Give Twice,” meanwhile put the spotlight on micro, small, and medium local social enterprises that support the livelihood of farmers, local designers, and indigenous communities, as well as those who follow sustainable practices behind every product they put on the shelf. The initiative intends to enable these purpose-led businesses to thrive especially at this time when many Filipinos are affected by unemployment due to the pandemic.
“We are incredibly honored to receive these two highly esteemed recognitions for our contributions in driving progress. These affirm our efforts to create jobs and support local entrepreneurs through innovative products and services, which altogether help promote economic growth,” said KD Dizon, Head of MSME Group at Globe Business.
“These inspire us in our continued efforts to create programs that will guide our MSMEs into knowing and understanding our various solutions that will help them in their digital transformation,” she added.
The Marketing Excellence Awards are hosted in four other Asian countries. Nominees are judged by an independent panel of industry leaders and senior marketers to recognize outstanding work in the marketing industry.
Meanwhile, the Asia Communication Awards recognizes the region's leading communication service providers and telecom operators as well as original equipment manufacturers (OEMs), suppliers, and other service providers based within the region, or those offering products and solutions specifically targeting the region.
The two back-to-back awards are a testament to the impact that Globe Business makes on MSMEs, reinforcing its standing as a trusted brand among Filipino entrepreneurs.