Globe myBusiness and PSIA Deem Connectivity and Digital Tools Essential for MSMEs
Today’s evolving business environment challenges companies to adapt and pivot on a dime, using technology. Any company that wants to thrive needs the agility and speed to do so, as well as the powerful connectivity and digital tools to enable the shift.
Recently, Globe myBusiness collaborated with the Philippine Software Industry Association (PSIA), a longtime partner and local technology industry driver, to share with the organization’s membership a broader understanding of the role technology plays in business success.
At the PSIA’s 4th Town Hall Meeting themed “Food, Clothing, Shelter, Connectivity: The New Basic Needs,” Globe myBusiness led discussions on the importance of connectivity that would help MSMEs transform their operations into functioning digital businesses, an especially crucial transition now that COVID-19 lockdowns have shuttered some companies and severely hampered others’ ability to still operate.
“The ability to respond to change is key to success these days, and that success is made possible thru digital transformation. Now is the time to understand how technology keeps your business agile and ready for anything,” said Marvin Montes, Director-Sales Head of Globe myBusiness, in his keynote message.
Pandemic underlines the vital role connectivity plays in businesses
During the onset of the pandemic, a majority of SMEs were forced to navigate “unfamiliar territory” as businesses shifted online. Businesses had to pivot from traditional ways of doing things, as accelerated digitalization and an increased consumer demand for online services forced them to accelerate their own digital transformation efforts.
The increased demand from businesses for internet services and digital tools has made it abundantly clear that connectivity plays an essential role in ensuring continuous operations for almost any business today.
Future-proofing businesses using digital tools
At the event, Montes explained that aside from having good connectivity, organizations must also leverage digital tools in order to create a robust business continuity plan (BCP). A BCP will allow the business to respond to incidents immediately and mitigate any further disruptions to operations. Having a BCP also allows businesses to minimize financial loss, and to maintain critical functions and services at an acceptable level for customers and stakeholders.
“Digital tools are a powerful means to ensure the continuity of business operations. From various communication channels such as e-mail and messaging apps, video conferencing, cloud solutions—these tools are driving more seamless collaboration between business owners, partners, and employees despite today’s current limitations,” added Montes.
Leveraging digital technology helps businesses plan for and mitigate crises and, when they do occur, help streamline operations and improve crisis response.
With its expansive ICT portfolio, Globe myBusiness has been a steady partner of IT businesses and MSMEs in their journey to digital transformation, helping them put up solid IT infrastructure that enables seamless operations and enriches customer service.
“As a leading telco in the Philippines, Globe is actively driving digital transformation in the country, and so Globe myBusiness is the perfect partner to help MSMEs learn how to use technology to thrive in our new business environment,” confirms Jonathan De Luzuriaga, PSIA President:
Businesses looking to jumpstart their recovery can tap Globe myBusiness to help address their pain points and select the connectivity and business continuity solutions appropriate for them. To know more about the internet and data solutions offered by Globe myBusiness, visit https://www.globe.com.ph/business/sme/industries/bpo.html.
Check out how to become a member of PSIA and get access to various industry initiatives.