Power to the Pawnshops: Digitalization Made Easy with CPPI, Globe myBusiness

PHOTO CAPTION: The Globe myBusiness Booth

Globe myBusiness, the leading provider of effective and affordable business solutions for micro, small, and medium-sized enterprises, is now bridging the gap between pawnbrokers and the digital age through its partnership with the Chamber of Pawnbrokers of the Philippines, Inc. (CPPI).


For many years, Filipinos have counted on pawnshops for financial services and assistance, both during their hours of need and moments of favor. Many pawnshops have successfully established themselves as legitimate institutions both in key cities and in remote provinces. But just like any other business that engages in monetary transactions, building trust among clients and proving the reliability of their operations in the digital age is critical to their continued success.

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Faith Salazar of Globe myBusiness talks about digital marketing

CPPI recognizes the need to empower and future-proof pawnshops nationwide through the effective use of technology. As the sole organization to represent the pawnshop industry, CPPI takes strides to provide support, acting as a liaison to the Bangko Sentral ng Pilipinas (BSP) and other regulating bodies, providing legal aid, and educating the sector through information drives and campaigns.


Globe myBusiness also joined CPPI’s cause in championing innovation in the industry by supporting the organization’s bi-annual conferences dedicated to heightening awareness among pawnshop owners and decision-makers on the benefits of employing digital solutions in their operations. The first leg of the 2019 conferences was held in Davao City recently and had the theme “Key Elements in Creating a Robust Business Environment”.


According to Atty. Pablo Magno, who serves as Legal Counsel/Assistant Corp. Secretary of CPPI, the partnership with Globe myBusiness will be of big help to industry players in terms of more efficient operations and management. “We are very thankful to Globe myBusiness because they are offering services and products that could make the operation of the pawnshop more effective and simpler. It is also very helpful because it adds value and convenience for you to operate the business,” he said.


“We want to equip our pawnshops with the right technology and relevant solutions so that they can keep pace with constant digital transformation as well as thrive in this competitive market.  We also want to provide them the best value for money as they switch from traditional to the digital way of doing things,” said Cleo Santos, Globe myBusiness Sales Head.


As co-presenter of the event, Globe myBusiness set up the experiential booth in the likeness of a pawnshop where visitors experienced and learned more about some solutions relevant to the industry such as AMBER (Automated Mobile Broadcast), myBiz Wallet, Broadband, and Cybersecurity with a fun, interactive game. Event-exclusive deals on these products were also offered.


Likewise, Faith Salazar of Globe myBusiness talked about the incentives of digital marketing while Marlon Umali of Trustwave, Globe Telecom’s cybersecurity partner, expounded on the importance of cybersecurity for pawnshops.


To know more about the latest and most relevant online solutions from Globe myBusiness, you may visit our website, call the hotline at 121, or visit any Globe Store to speak with a representative.

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