Strokes by Momoi Supe, Globe Business: Creating a Perfect Destination
Nothing spells success as certainly as good quality. In nearly every industry, intense competition and changing market demands have transformed the business landscape, making it difficult to stay around long enough to be remembered.
It’s no different for the beauty and personal wellness industry, where Strokes by Momoi Supe holds high regard as one of the best studios in the country. Among the many lessons that founder Momoi Supe has learned, one of the most important is that great service reaps great rewards. He also realized the importance of technology in running the business smoothly, thus, the partnership with Globe Business, the micro, small and medium enterprise arm of Globe Telecom.
Globe Business offers the most up-to-date and relevant solutions for entrepreneurs to improve every facet of their business. Through various solutions, Globe Business is helping SMEs engaged in food, hospitality, and personal wellness like Strokes, to become a perfect destination of their own by providing a hassle-free experience to their customers.
Inspired by his travels abroad, Momoi decided to put up the beauty studio back in 2015, with the aim of giving international-level service to his clients. The salon specializes in 3D eyebrow embroidery, permanent makeup, scalp micropigmentation, laser tattoo removal and yumi lashes, among other services. With a team of experts behind him, Momoi has made a name for himself in the industry and is widely recognized as one of the best.
“I think the business was able to stand out because of our artists,” Momoi says proudly. “Aside from the fact that we are all makeup artists, we were trained by great masters abroad, so we work together as one and everyone has their own strengths. Since we are makeup artists, we understand the face and its structure very well. We are also very passionate in what we do and we consider our work as an art.”
Having excellent service is just one part of his success. Being able to offer several unique and exclusive services gives customers more reason to come to Strokes on a regular basis as well.
Despite having a brilliant idea and creative force behind it, however, Strokes’ journey wasn’t without its share of challenges. The demand for their many unique and expertly-done makeup procedures was so high that clients would have to wait 4 to 6 hours just to be accommodated, with scheduling also being an issue because everything was done manually and on paper. This became a bigger challenge as the number of their clients increased. Since they lacked a secure and organized system for storing all their clients’ details, their database couldn’t handle the number of customers coming in.
According to Momoi, he overcame these concerns by, “hiring people because I cannot do it all. I set an ample budget and asked for professional help from people who have rich experience in the type of industry that [we] are in. I also invested in technology through Globe Business.”
To help Momoi run his business smoothly, Globe Business installed Fiber Internet connection in the Strokes offices, making data storage and online bookings made by customers much easier. They also provided the RUSH app developed by Globe Digital Ventures which allows clients to earn points for every service they avail and redeem these points anytime they want. This helps Strokes keep their customers’ loyalty, and entice clients to come back. Finally, with the number of clients Strokes has, Globe Business offered the Canvas app to digitize all customers’ details and bookings, and store everything on the Web in order to have a more organized and hassle-free system.
“We are proud to have Strokes by Momoi as part of the Globe Business family and to know that in our own little way, we are able to help them grow and succeed. We believe that the core of every business is customer satisfaction and that is why we try to provide our clients like Strokes with the best digital technologies possible to make them a perfect destination for their customers,” said Derrick Heng, Senior Advisor for Globe Business.
With regard to their plans for the future, Strokes is “still testing the waters,” and figuring out what exactly the market needs and what they can provide. Momoi and his team plan to venture and eventually expand into other types of beauty services as well.
He also has a few words of advice for business owners and entrepreneurs who are looking to start or are currently running their own businesses: “Passion, patience, hard work and knowledge are the keys to a successful business. Value your clients, invest in training, invest in technology, and most importantly, invest in people.”
To know more about how Globe Business can help with customizable solutions designed to fit every business’ needs, visit www.globe.com.ph/business/sme.html.