Globe’s 917 Celebrations Raise over ₱13.4 Million Worth of Donations through Globe Rewards
Globe, together with its over eighty-five million subscribers, raised more than ₱13.4 million worth of donations to aid health and wellness, education, environment protection, unemployment and hunger, disaster response, and child safety advocacies from the #GDayEveryday celebrations last September.
Donations were raised through Globe Rewards’ many activities that catered to its Globe and TM customers, including G Music Fest, an online concert and an intimate Q&A segment with the artists; G Legends Cup, an amateur gaming tournament for Mobile Legends players; G Super Sale; G Chance the Raffle; and on-ground rewards programs.
Globe’s #GDayEveryday campaign celebrated the long-standing connections that Globe has built with its customers over the years. The annual 917 celebration intends to show the company’s gratitude and appreciation in a way that uplifts the lives of many ka-Globe and their communities all over the country.
Customers in Northern Luzon and Boracay were able to avail themselves of free tricycle or jeepney rides within their vicinity after donating their Rewards points to Globe partner-beneficiaries.
The G Legends Cup, through the support of Globe’s mobile and broadband customers, contributed ₱1 million to several partner beneficiaries including the PGH Medical Foundation, Tanging Yaman Org, the Pawsion Project, and more.
Meanwhile, participation in G Chance the Raffle, G Super Sale activities, and G Music Fest contributed ₱2 million each to the total, including the support pledged by the local indie band I Belong to the Zoo.
“The overwhelming response to our 917 celebrations this year has been truly inspiring,” said Bianca Wong, Globe’s Head of Feel Valued Tribe. “Whether online or on-ground, we saw true bayanihan spirit among our ka-Globe and TM customers with the Rewards points they have donated to our partner beneficiaries. We will continue to create more rewarding experiences for our customers while helping uplift the communities around us.”
Wong also shared that results from the collective efforts of the campaign speak of Filipinos’ capability to share; seeing how every customer was able to pitch in whatever donation value they can and contribute to the significant amount earned.
The beneficiaries set to receive aid include Ayala Foundation, GMA Kapuso Foundation, Hero Foundation, Hineleban Foundation, Moments with Fr. Jerry Orbos, Natasha Goulbourn Foundation (Hopeline), the Philippine Animal Welfare Society (PAWS), PGH Medical Foundation, Inc (PGH MFI), Rise Against Hunger, Rotary Foundation, Save Philippine Seas, Teach for the Philippines, Virtualahan, and Walang Iwanan Alliance.
Following the month-long festivities, Globe is encouraging customers to maintain the practice of paying it forward through their shared advocacies even outside of 917. Customers can continuously donate their Rewards points all year round via the New GlobeOne app.
As a member of the Globe Group, the company strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9 in building resilient infrastructure, promoting sustainable industrialization, and fostering innovation. Globe is committed to upholding the United Nations Global Compact principles and contributing to 10 United Nations Sustainable Development Goals (UN SDG).