Announces 2nd Year Partnership with Astro via Tribe
Globe Telecom launches TM Sports Para sa Bayan 2017, a program specifically designed to give underprivileged youth a chance to improve their lives and reach their dreams through sports.
The program is spearheaded by Globe TM, the fastest growing mobile brand in terms of customer base, with over 29.4 million customers and counting. This developed as Globe announced the partnership with leading content and consumer company in Southeast Asia, Astro Malaysia Holdings Berhad (Astro) and its regional over-the-top (OTT) streaming service Tribe for the second straight year.
The tie-up will again allow talented Filipino kids to get a chance to undergo the Astro Kem Bola Advanced Training Program in Kuala Lumpur, Malaysia, and potentially, the Overseas Training Camp in Barcelona, Spain by coaches from FC Barcelona Football Academy (FCBEscola) later this year.
“We are happy to take our sports outreach program beyond Malaysia to provide talented kids within the region an avenue to achieve their dreams. We believe in the comprehensive development of an athlete and look forward to supporting the advancement of football amongst youth in the region through strategic collaborations such as the one we have with Globe,” said Iskandar Samad, CEO of Tribe, subsidiary of Astro.
“We want to use the power of sports to instill the importance of having good values and create opportunities for higher learning especially for kids who may have no means to pursue their desired careers. At the same time, we want to encourage them to participate in an active and healthy lifestyle and be aware of the positive benefits of sports. Together with Tribe, we hope to discover kids with potential in the game and help them further harness their craft,” said Ray Guinoo, Globe Director for TM Portfolio and Brand Management. TM is Globe Telecom’s value brand offering which has gained popularity due to its very affordable text and call promo offers.
TM Sports Para sa Bayan 2017 will revolve around football, basketball, and volleyball, three of the most popular sports in the Philippines which anyone, regardless of gender and social status, can easily engage in.
For football, Globe has tapped the services of Green Archers United (GAU), a professional football league which has been the company’s implementing partner in developing the football grassroots program in the last four years.
Globe has also partnered with select grassroots football organizations such as Dream Big Pilipinas (Metro Manila), Fundacion Santiago (Vigan, Ilocos Sur, and San Carlos City, Negros Occidental), and Fundlife International (Palo, Leyte). The three non-profit organizations all conduct free football clinics, tutoring sessions, and values formation sessions to kids in underprivileged communities, conflict areas, or disaster-affected provinces. TM Sports Para Sa Bayan has successfully completed its run in Metro Manila and Tacloban in June, and will soon be conducting the program at the Elpidio Quirino Stadium in Vigan, Ilocos Sur on July 22, and at the San Carlos Football Field in San Carlos City, Negros Occidental on July 29.
"We are very thankful to TM/Globe for their support in our mission of community intervention through football, education, and values formation. Dream Big Pilipinas looks forward to many more years of bringing together community football clubs and providing opportunities through beautiful games," said Edmund Qua Hiansen, Chairman, Dream Big Pilipinas.
On the other hand, TM Sports Para sa Bayan basketball program will kick off within the third quarter of 2017 and will consist of free basketball clinics for boys and girls in key cities nationwide.
Globe Telecom is a leading full-service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet, and managed services. Its principals are Ayala Corporation and Singtel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow us on Twitter and Facebook.
Tribe Limited, a subsidiary of Astro Malaysia Holdings Berhad (Astro) offers an over-the-top (“OTT”) service for ASEAN video consumers. Tribe is all about building a community of fans around the most popular content genres, particularly in the younger demographic. Consumers of today are highly mobile and socially connected; Tribe intends to build a relevant social connection between users through the content they consume. Tribe will be mobile-first, allowing consumption anytime, anywhere. It will deliver highly tailored content, combining both live and on-demand, and its aim will be to provide the most compelling content that will resonate with consumers in each target market. Tribe is available in Indonesia through XL offering live and on-demand content for Korean fans, sports fans, and Asian movie buffs.
About Green Archers United
Green Archers United is a professional association football club based in Muntinlupa, NCR. It was founded in 1998 by football players from the De La Salle University, which are known as the "Green Archers" in the UAAP.