Globe Business Innovates Solutions for Culinary Entrepreneurs
Globe Business proudly supports this year’s World Street Food Congress through Globe Business Academy where it will present a talk on food concept trends and customer loyalty, and a food photography workshop.
“Globe Business is all about spotlighting technological innovations especially when it is geared to contribute to the success of Filipino entrepreneurs. This edition of the Globe Business Academy will give them an experience that we hope will help them improve their business materials through food styling and food photography on social media,” says Derrick Heng, Senior Advisor for Globe Business. Through the Globe Business Academy, Filipino entrepreneurs are introduced to programs that will enhance their business skills, and overcome every entrepreneurs’ pain points. During the event, Globe Business will feature innovations tailor-made for business owners, including the newest digital rewards app Rush, and the Globe Business ThePLAN bundled with the latest Huawei P10 device.
Through Rush, business owners can build a custom-branded loyalty app to keep customers coming back. For P1,299 a month, customers can create their success by providing a digital punch card that rewards customers for every visit or purchase. The app is quick, easy to set up, and highly customizable. It provides real-time analytics, and deep and actionable customer insights. Unilever Food Solutions, one of the first Globe partners to use Rush, will be sharing their experience and learnings using the app and talk about customer loyalty during the dialogue.
For the first time, Globe Business will be exclusively carrying a Huawei flagship device, the new Huawei P10, as part of Globe Business ThePLAN 1799. Coupled with ThePLAN, the device is perfect for business owners wanting to showcase their food products through its advanced Leica Dual-Camera 2.0 system. Globe Business ThePLAN 1799 comes with 8 GB data, free access to Viber, unlimited calls to Globe and TM customers, unlimited texts to all networks, and a Duo landline number. During the event, attendees can also test the Huawei P10 and get a chance to win the phone.
“Globe is about creating possibilities. Street food is about inclusivity and we want to make sure everyone learns the trends, the opportunities, and the future of this culture,” adds Heng.
Globe is a proud supporter and sponsor of the World Street Food Congress, presented once again for the second consecutive year by the Tourism Promotions Board (Philippines) and organised by Makansutra that celebrates and champions street food culture. Speakers at the event include keynote speaker Greg Drescher (VP of Strategic Partnership and Leadership at Culinary Institute of America), Anthony Bourdain, Chef Sau del Rosario, and World Street Food founder KF Seetoh. Street and heritage food Michelin Star chefs like Malcolm Lee from Singapore and New York-based Andy Yang from Thailand will be at hand to share their stories and skills. A key highlight of the event is the Hackathon, where it is a free, open stage session for any participant to pitch fresh and burning new ideas in the world of heritage street food culture, raw and exciting.
The World Street Food Congress will be held from May 31 to June 4 at the SM Mall of Asia Concert Grounds. Visit www.wsfcongress.com to know more.
For more information on Globe Business, visit the website at www.globe.com.ph/business/sme.html, call the hotline at 730-1010, or visit any Globe store.
In Above Photo: (L to R) Globe External Affairs Expert Jan Stephen Martinez; Globe External Affairs Manager Krisca Tadena; Globe myBusiness VP for Segment Marketing Debbie Obias; Senior Advisor for Globe myBusiness Derrick Heng; Globe myBusiness Marketing Services Head Gaile Guevarra; Globe myBusiness Digital Marketing Manager Raisa Ver; Globe Media Relations Manager Jen Fidel