Globe myBusiness Cooks Up Restaurant Business Network to Boost Food Firms

PHOTO CAPTION: Globe myBusiness, in partnership with Mercato Centrale, launches Restaurant Business Network together with food industry experts. From left to right: Audrey Tanco Uy, CEO and Founder, ServeHappy; Jill Ang, Managing Director for MAFBEX and CEBFEX; Anton Ojeda, Country Manager, Zomato; Pat Mallari, Country Marketing Manager, Unilever Food Solutions; Jerry Clavesillas, Director, DTI Negosyo Center; RJ Ledesma, CEO and Founder, Mercato Centrale; Debbie Obias, VP for Segment Marketing, Globe myBusiness; Josie See, Executive Vice President, AFFI; Carlo Calimon, Mentor, GoNegosyo; Ben Wintle, CEO and Founder, Booky; Patch Dulay, CEO, The Spark Project

Globe myBusiness, in partnership with Mercato Centrale, launches Restaurant Business Network, the first restaurant- and café-specific business ecosystem devised to provide relevant services to companies in the food industry.

Business ecosystems are a network of interrelated businesses offering products and services relevant to member companies. Through Restaurant Business Network, restaurant and café owners will be given access to workshops, events, and online materials about the latest trends and development in the food industry. They will also have the opportunity to receive exclusive deals and promos from Globe myBusiness and Mercato Centrale.


Globe myBusiness VP for Segment Marketing Debbie Obias unveils the Restaurant Business Network, the first restaurant- and café-specific business ecosystem devised to provide relevant services to companies in the food industry.


RJ Ledesma, CEO and Founder of Mercato Centrale, talks about how Globe and Mercato are working together with experts and institutions to boost the restaurant and café industry.

Restaurant Business Network is the result of a massive partnership among companies and groups involved in food and technology. Among its members are Unilever Food Solutions, Zomato, Mynt, Manila Foods and Beverages Expo, Cebu Food and Beverages Expo, Booky, The Spark Project, Department of Trade and Industry, GoNegosyo, Association of Filipino Franchisers, Lee Chiu Property Consultants, FoodSHAP, Bluespark Solutions, Manila Workshops, MIDA Food, Caper Group, First Circle, Courage Asia Management Consulting, and tech start-ups, Serve Happy and Taxumo, among others. These partners have been key players in past Globe myBusiness customer events, and through a business ecosystem approach, the partnership becomes more sustainable and easier to access by food entrepreneurs.


“It goes without saying that the food industry, like all other industries, is moving rapidly toward digital,” said Globe myBusiness Senior Advisor Derrick Heng. “This movement has inspired us to build a community of experts to create an ecosystem that can help homegrown restaurants and cafés keep up with technology’s unprecedented pace.”

Jerry Clavesillas, Director of DTI Negosyo Center, shares his enthusiasm for the Restaurant Business Network.

Niko Frez, Globe myBusiness Segment Marketing Head for Restaurant and Cafe, details the customer journey of a Globe myBusiness entrepreneur on how to enjoy the benefits of the Restaurant Business Network.

Globe myBusiness, Mercato Centrale, and the rest of the Restaurant Business Network partners.

Through the Restaurant Business Network, Globe myBusiness will continue engaging restaurant and café owners until the end of the year with Zomato’s Restaurant Hacks roadshows, Booky’s Restaurant roadshows, The Spark Project crowdfunding initiative in food parks, Unilever Food Solutions’ Chefmanship Academy Online, and more.

Globe myBusiness, with fully owned Globe start-up Mynt, will launch G-Pay, which will establish the first cashless food park in Mercato Centrale. It will also introduce the latest leading-edge broadband internet technology and software built specifically for restaurants. Globe myBusiness will also bring in its latest technology and digitization solutions to the Restaurant Business Network to enhance SME operations, one of which is access to the RUSH Rewards App. With RUSH, restaurant and café entrepreneurs can build a custom-branded loyalty app to keep customers coming back by rewarding customers for every visit or purchase.

Restaurant and café owners who are Globe myBusiness customers gain instant access to the Restaurant Business Network’s suite of exclusive offers and events. Heng added that those interested in Restaurant Business Network have plenty to look forward to after its first salvo as more events and exclusive offers are already in the pipeline. 

Globe myBusiness is Globe Telecom’s primary provider of customizable digital solutions to small and medium enterprises. Its main partner for Restaurant Business Network, Mercato Centrale, is the Philippines’ largest night market for food vendors.

For more information about Restaurant Business Network and how Globe myBusiness can help your business, visit

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