Advocates legitimate content consumption with #PlayItRight
In its commitment to elevating its customers’ entertainment experience, leading mobile brand Globe Telecom officially announces its move to change the entertainment landscape through the launch of its extensive lineup of productions that customers can enjoy, immerse, and participate or express themselves in.
“We wanted to give our customers more ways to enjoy life, so we ventured into staging entertainment productions that go beyond the smartphone screen with the establishment of Globe LIVE and Globe Studios” shares Globe Chief Commercial Officer Albert de Larrazabal. “Globe is all about creating experiences, and we are simply taking the experience further by going beyond the virtual and giving our customers the opportunity to experience entertainment wherever they are, whether in film, digital or in real life. We intend to elevate the quality of entertainment in the country. There’s a boundless supply of great talent in the Philippines, and with it potentially comes great movies, theater, and other exciting content to enjoy.”
Given these original content, the company underscores the importance of the hard work that goes behind the scenes and how content piracy affects the livelihood of men and women in the entertainment industry. Hence, the company introduced its advocacy #PlayItRight. With all the content and entertainment productions Globe has in line comes the responsibility of educating its customers about the hard work that goes behind the scenes. Hard work deserves all the respect and the campaign aims to shed light on real-life stories of people behind the entertainment we consume, in the hopes of encouraging customers to enjoy content from legitimate sources.
This year, Globe is pulling out all the stops with four musical productions under its belt. Its musical run already began with the adaptation of Disney’s Newsies, which started last July 7, 2016 at the Globe ICONIC Store and will run on all weekends of July. In August and September, Globe is co-producing the international tours of the award-winning titles West Side Story from August 10 to 27 and the West End production of The Sound of Music from September 27 to October 15 both at The Theater at Solaire. Capping off 2017 will be the restaging of Menken & Ahren’s A Christmas Carol in December.
Apart from live productions, Globe also ventured into producing original video series and films through Globe Studios. In recognition of the local independent film scene, Globe Studios launched the first-ever online film fest, the Globe Independent Film Festival, to fuel creativity among aspiring local filmmakers. Globe has also collaborated with HOOQ to bring the most-awaited and star-studded series On The Job (OTJ), a spin-off from the original On The Job blockbuster hit by Erik Matti.
#PlayItRight will soon play a major role in Philippine cinema with the company supporting the upcoming Pista ng Pelikulang Pilipino, a nationwide week-long celebration organized by the Office of the President’s Film Development Council where all movie theaters will exclusively screen Filipino films in line with the Buwan ng Wika.
Audiophiles and concert goers are also in for a treat as Globe brings top global music acts The Chainsmokers in September and the first solo act of Harry Styles in May of 2018. This comes on the heels of big names that Globe brought to the country namely Madonna in 2016 and the sold-out performance of Coldplay in 2017.
Gamers are likewise treated to hours of enjoyment with highly competitive mobile games Mobile Legends, Clash of Clans, Clash Royale, and the addictive yet physically engaging Pokemon GO.
In line with #PlayItRight, customers can access all the entertainment they crave with the new GoWATCH, which alots a separate data allocation exclusively for videos and that can be used for popular and legitimate streaming platforms: YouTube, Netflix, Tribe, HOOQ, NBA, Cartoon Network, and Disney Channel Apps.
Customers may avail of GoWATCH29 for 2 GB of video streaming data for as low as P29, valid for one day, as an add-on to any GoSURF promo starting with GoSURF50.
For more information about the company’s entertainment lineup, visit www.globe.com.ph. Tickets are also available now at www.ticketworld.com.ph. To learn more about GoWATCH, visit www.globe.com.ph/help/gowatch, call the Globe hotline at 730-1010, or visit any Globe Store.