KonsultaMD and ColorFest Manila’s highly-successful #IWantToBeHere ColorFest Run served as the perfect platform for the official launch of the revolutionary KonsultaMD SuperApp.
Over 2,400 enthusiastic runners, among them barkadas, families, couples and athletes, came before daybreak at the Vermosa Sports Hub in Cavite on April 30 for an unforgettable celebration of health, wellness, and the power of innovation in full color.
The atmosphere was nothing short of electric as participants arrived, greeted by pulsating music, colorful decorations, and lively booths. The excitement was palpable, with people of all ages and from all walks of life donning their white ColorFest Run shirts and sunglasses, ready to embrace the vibrant experience that awaited them.
To kickstart the run, hosts Zara Carbonell and Steve Near led an energizing warm-up routine, igniting the crowd and preparing them for the race ahead.
The runners set off in waves, embarking on distances ranging from 3 to 10 kilometers as they weaved through Vermosa's scenic landscapes, surrounded by cheers of spectators. To add to the fun, runners got a shower of non-toxic, food-grade colored powder in rainbow colors at several stations along the track. Laughter and excitement filled the air as runners joyfully embraced the clouds of powder.
All through the route, runners got to quench their thirst in watering stations that offered refreshments provided by renowned brands such as Pocari Sweat, Sip, and Pure Nectar. And upon crossing the finish line, each runner received a unique #IWantToBeHere Cassette Keychain, serving as a memento of their feat.
After the participants caught their breath, KonsultaMD proceeded with a program on the event’s main stage, encouraging the audience to take part in the "Konsulta Kembot Challenge,” where participants showcased their moves, adding their unique twist and flair to the dance routine. The best dancers got amazing prizes, including a lifetime Konsulta Plus subscription, unlimited chat consults on the SuperApp, and exciting giveaways from Huawei, including a smartwatch, smart weighing scale, and Bluetooth earphones.
The highlight of the event was the unveiling of the official KonsultaMD SuperApp through an engaging video presentation. Packed with enhanced features such as 24/7 doctor consultations, mental health support, at-home laboratory and diagnostics, and medicine delivery, the SuperApp aims to change the healthcare landscape in the country, bringing unprecedented convenience and accessibility to users.
With a vast network of over 1,000 healthcare practitioners, covering more than 60 specializations and speaking 16 languages and dialects, the KonsultaMD SuperApp promises to be a one-stop shop for all healthcare needs.
"The launch of the KonsultaMD SuperApp at the #IWantToBeHere ColorFest Run is a significant milestone for us," said Cholo Tagaysay, CEO of KonsultaMD. "Our SuperApp is designed to transform healthcare in the Philippines, enhancing accessibility and convenience for every individual. We are excited to introduce this game-changing platform to our valued users and usher in a new era of healthcare delivery."
The #IWantToBeHere ColorFest Run culminated in a post-race party that provided the perfect opportunity for participants to unwind and celebrate their achievements. The crowd danced to the infectious beats spun by DJ Marx Monterola, capturing the vibrant essence of the ColorFest experience. The event area was awash with colorful selfies, creating a captivating tapestry of joy and camaraderie.
The launch of the KonsultaMD SuperApp at the #IWantToBeHere ColorFest Run marks a new era in accessible and convenient healthcare in the Philippines. Download the app from Google Play Store or Apple App Store to unlock its groundbreaking features.