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0917 Lifestyle, Saga Events Bring Back StyleFestPH
Globe Telecom’s lifestyle brand 0917 Lifestyle and Saga Events collaborated anew this year to bring back the country’s 2018 premier fashion expo, StyleFestPH, this coming November.
The 2019 StyleFestPH kicked off last June 24 with the search for aspiring young designer-entrepreneurs who will take part in the Designer Mentorship Program (DMP).
Leah De Guzman, head of 0917 Lifestyle, said that this year’s StyleFestPH will give Filipinos a full fashion experience by starting with the DMP which is a design and entrepreneurial program that aims to help create business opportunities for aspiring young designers.
“We want to teach participants about creative direction and business know-how in order to succeed, using digital platform opportunities and the help of retail industry experts who can assist and mentor aspiring designers with their design skills and how to go to market through the DMP,” De Guzman said.
Participants will be mentored and their works will be judged by a panel of experts called the “stylecouncil,” which composed of renowned local fashion icons and retail experts such as Inno Sotto; Paulo Campos, CEO of Zalora; Leah De Guzman, Globe Lifestyle head; and upcoming young designer Carl Jan Cruz.
The nationwide search is open to Filipinos 18 years old and above, either students or owners of their fashion design business.
To join, just visit www.stylefest.ph. Together with their completed application form, applicants should be able to present a design portfolio composed of at least 10 items that focuses on two categories: Streetwear, which integrates fashion and technology, and Ready-To-Wear, either for day or night wear.
All application forms and design portfolios will be reviewed by the stylecouncil based on the following criteria: 25% each for Creativity and Originality, Overall Theme and Cohesiveness of the collection, Technical Construction and Craftsmanship, and Retail Marketability.
Out of the submission 8 finalists will be given the chance to go on runway where winners for 0917 Lifestyle and Zalora will be chosen. The stylecouncil will then deliberate and select the 16 Semifinalists on July 24, 2019 at the Globe Tower in Bonifacio Global City.
Judging of the StyleFestPH winners will happen during the finalists’ fashion show on November 5, 2019, with the winners announced at the end of the show.
Prizes include P50,000 cash prize for the winners of 0917 Lifestyle and Zalora brands plus mentoring from the stylecouncil and presentation of their Capsule Collection in the StyleFestPH runway. The winners will also have the opportunity to collaborate with 0917 Lifestyle and Zalora for their collections.
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow us on Twitter and Facebook.
About Saga Events
Saga Events is a premier events agency in the Philippines that offers groundbreaking and experiential marketing. With a legacy of service spanning over 24 years, it is an event agency that combines creative and technical expertise together in bringing events to life. Composed of passionate event experts and visionary leaders, Saga puts great value in audience and guest experience when creating and conceptualizing corporate, experiential and social events. For more information, visit saga.events.