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4 Things to Remember When Building Customer Loyalty | Newsroom | Globe

4 Things to Remember When Building Customer Loyalty


Plus how digital loyalty programs like RUSH enhance customers’ engagement and experience


Globe Business recently conducted its latest edition of the Globe Business Academy at the World Street Food Congress last June 2, 2017. Attended by a number of business owners, the event showcased the latest innovations for entrepreneurs including new services and apps available through Globe Business.


One of the products on spotlight is the latest customer loyalty app RUSH, which enables business owners to build a custom-branded loyalty app to keep customers coming back. Easy to use and set up for just P1,299 a month, customers can be engaged through a digital punch card that rewards them for every visit or purchase.


Unilever Food Solutions, one of the first Globe partners to use the app, shared their insights on building customer loyalty and how RUSH has been an instrumental platform for building great customer relationships. Heading their keynote is Pat Mallari, Unilever Food Solutions’ Country Marketing Manager. Here, she shares a list of top things to consider when building customer loyalty:

  1. Challenge the notion of “customer loyalty” with building customer trust and relationship.  Mallari started off her keynote by asking the question “is customer loyalty dead?” What used to be decided by just the product alone, customer loyalty has evolved with the times. Customers now look forward to exceptional customer service, rewards, and the occasional VIP treatment.

  2. Engage customers with a mix of the right content with the perfect context. In the digital age, customers are bombarded with lots of information online, coming from ads, reviews, opinions from friends, etc. Make content that stands out by engaging with a personal approach and target customers using the relevant medium, at the right moment and at the right time.

  3. Use digital tools to support content and context-driven storytelling. Unilever Food Solutions utilizes the UFS Website, which is a perfect blend of content and context. The website houses a collection of relevant content that provides stories, recipes, and an easier way to order ingredients based on the user’s profile.

  4. Digitize the reward experience. RUSH can help reward customers digitally, through points. It uses a personalized approach to redeem points, which customers can claim at their own time and convenience.


For more information on Globe Business, visit the website at www.globe.com.ph/business/sme.html, call the hotline at (02) 730-1010, or visit any Globe store.


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