Globe Telecom’s #1stWorldInternetPH bagged the Best Telecommunications Campaign at the 2016 Asia-Pacific Excellence Awards, which was created to honor the most outstanding achievements in the field of corporate communications, PR, and public affairs.
“In line with our purpose of treating people right to create a Globe of Good, we launched the #1stWorldInternetPH campaign to rally our stakeholders, especially the government and policymakers, to help the local telecommunications industry in turning this aspiration into reality. We are very honored to receive this award and grateful for the recognition of our effort to allow Filipinos first world internet experience,” said Yoly Crisanto, Globe Senior Vice President for Corporate Communications.
As the leading mobile telco in the country, Globe mounted the #1stWorldInternet campaign to seek the cooperation of local government units (LGUs) to hasten the permitting and right of way process to help speed up the development of internet infrastructure in the country. This is in line with the company’s vision of a progressive Philippines empowered by faster internet.
The campaign is premised on the difficulties telcos face in securing various permits from LGUs amid rampant bureaucratic red tape. It took the behind-closed-doors issue to the public, and turned a problem into an opportunity for local governments to show vision and leadership. It also took the form of public service announcements delivered via social media to get constituents to appeal for faster internet to their respective LGUs. The interactive and participatory aspect empowered the general public to raise the issue directly to their LGUs.
The campaign complements Globe Telecom’s on-ground activities where the company directly continues to appeal to LGUs. At the 2016 Regional Competitiveness Summit, a national gathering of local government leaders, Globe requested the LGUs to make internet infrastructure development a top priority for the economic progress of their cities and regions. Likewise, the company worked with the city government of Manila to showcase what was possible when both telco and LGU work towards a common goal. An Internet infrastructure upgrade work in Binondo, Manila (the world’s oldest Chinatown and its first “fiber district”) was accomplished eight times faster than usual.
Collectively, these actions prompted voluntary and enthusiastic cooperation from LGUs and has been helping expedite internet infrastructure development in the country.
The Excellence Awards is hosted by Communication Director, a global magazine for corporate communications and public relations focused in providing real insights into today’s multinational communications. The awards have been celebrating the achievements of communication professionals in the past 10 years with rollouts in Africa, Asia-Pacific, Europe, Latin America, and North America, bringing the celebration to a global level.