Globe’s #ConsistentSaLife Campaign Hits Over 50.5M Netizens, Amasses 12.5 Million Views
There are many things that people prefer to be consistent, and reliable connectivity is on top of the list. Delightful experiences with Globe are what netizens shared through its new #ConsistentSaLife campaign and promo, which ended last July 13.
The campaign, which sought to encourage netizens to share their experiences that reflect consistency, reached a total of 50.5 million people on popular social media platforms Facebook, Twitter, and TikTok. The digital-led activity also amassed 12.5 million video views and over 8,200 entries. As a gift, the company gave out a P300 Globe prepaid load to 100 lucky people who joined the promo.
“When we asked our audience to share what's consistent in their life right now, they happily shared that most of them are made possible by Globe— from watching their favorite KDramas while relaxing at home, keeping themselves connected for school and work, to being in constant communication with loved ones,” said Yoly Cristano, Globe’s Chief Sustainability and Corporate Communications Officer.
Globe remains a consistent enabler of its customers. This was reflected in the recognition it received from international analytics firms, including Ookla®.
The telco emerged as the top Philippine mobile operator in terms of consistency rating in the first quarter of the year, becoming the best telco in terms of giving customers better user experience across various applications.
In the second quarter of the year, Globe earned the coveted recognition as the Philippines’ Most Reliable Mobile Network, topping other players in terms of consistency and availability, based on analysis by Ookla® of Speedtest Intelligence® data.
Globe achieved the highest Consistency Score™ of 79.44 and Most Available All Technology score at 93.11.
Since the network covers the whole country, even hard-to-reach areas, over 92 million Globe mobile, broadband, and fixed line customers can count on its good and reliable nationwide service. This is in line with its commitment to the United Nations Sustainable Development Goals, which fosters infrastructure and innovation as crucial drivers of economic growth and development.
To maintain its consistent performance, Globe continues to expand and upgrade its network to serve more people and meet the growing demand for digitalization. It allocated P89 billion in capital expenditure this year for infrastructure builds.
Most Consistent Mobile Networks in the Philippines :
Based on analysis by Ookla® of Speedtest Intelligence® data on Consistency Score™
in the Philippines for Q1 2022. Ookla trademarks used under license and reprinted with permission
Most Reliable Mobile Network in the Philippines :
Reliability based on analysis by Ookla® of Speedtest Intelligence® data for all technology Consistency and Availability data in the Philippines Q2 2022. Ookla trademarks used under license and reprinted with permission.