Improving Customer QoE at Globe Telecom

Note: "Improving Customer QoE at Globe Telecom" republished with permission from Adaptive Spectrum and Signal Alignment, Incorporated (ASSIA®).


Over the last several years we have seen increasing pressure on ISPs from regulators around the world to deliver on performance metrics for the services they deliver to their customers. Governments are pushing their ISPs to increase overall bandwidth across their countries, recognizing the crucial role access, speed, and Quality of Experience play for competitive advantage in the digital age accelerated with the expansion of work from home adoption during the pandemic.


We are helping Globe, a leading full-service telecommunications company in the Philippines, do just that on their copper broadband networks that utilize multiple DSLAM vendors and DSL technologies while they continue to expand their fiber networks. Customer experience is vital in this day & age where customers are dependent on their ISP provider to deliver a reliable and stable internet service at home.


Globe selected ASSIA DSL Expresse for managing the performance of their xDSL network nationwide to improve their existing xDSL services because of DSL Expresse’s hardware-agnostic approach, advanced diagnostics, and data-driven optimization. These allowed Globe to identify and maximize DSL lines while maintaining a good customer experience in terms of speed and stability. Its proven track record of managing over 100M DSL lines for service providers globally, was also a key consideration especially as Globe embarked in its major network transformation to bring about improvements through its 3-pronged strategy for its network upgrades and expansion, which includes aggressive cell site builds, upgrading its cell sites to 4G/LTE/5G using many different frequencies, and fast-tracking the fiberization of Filipino homes nationwide. Our partnership with Globe complements its network builds through an equally aggressive modernization of its existing network infrastructure.


The DSLE implementation will improve the stability of customer lines, increase their bandwidth, and identify unstable lines to proactively dispatch field technicians, thus improving customer quality of experience. It also prevents churn while expansion towards fiber is underway.


Globe supports the United Nations Sustainable Development Goal No. 9 which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the 10 United Nations Global Compact principles and 10 UN SDGs.


1 Quality of Experience is defined as the overall experience resulting from improvements in bandwidth, access, speed, latency, throughput, and connectivity for broadband services to devices at home.


Public Company Information:

PSE: GLO

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