Globe Logs New Record-High Mobile Revenue Market Share, Bests Competition with Higher Data Use, Improved ARPU
True Measure of Leadership
Globe has recorded its highest Mobile revenue market share (RMS) since Q3 2019, consistently holding revenue leadership with 54.9% by the end of Q3 2023. This sustains its Mobile RMS supremacy since the fourth quarter of 2016, with the margin steadily growing this year.
Its RMS at the close of September represents a 0.3% rise from Q2 2023, increasing on the back of higher data use and ARPU, as Globe’s subscriber base showed more consistent activity following SIM Registration.
“Globe continues to lead where it matters. This year, our revenue market share has been consistently growing quarter on quarter, and Mobile continues to gain with higher quality acquisitions and more active loaders using our services for longer periods,” said Darius Delgado, Head of Globe’s Consumer Mobile Business.
Globe’s current subscriber count is 54.7 million, representing an addition of 1 million newly acquired users from its total 53.7 million by end July 2023, the deadline for registration of existing SIMs. It had deactivated 30 million inactive SIMs following the SIM registration process.
“We have always looked at RMS as the most important metric of Mobile leadership. As we near the close of 2023, we are proud to have sustained our edge in the last seven years,” said Ernest Cu, Globe Group President and CEO.
Globe’s mobile service revenues from July to September 2023 was at ₱28.4 billion, a 7% increase from the same period in 2022 at ₱26.5 billion. Meanwhile, year-to-date mobile revenue growth (January to September 2023) was at a record-high ₱83.2 billion, a notable 3% increase from ₱80.6 billion in the same period last year.
Globe attributes this to consistently rising demand for mobile data usage, with its diverse and affordable offerings keeping the prepaid market vigorous.
From a product standpoint, mobile data peaked this year at ₱67.0 billion by the end of September, a hike of 7% from ₱62.5 billion in the same period last year. This was driven by the surge in mobile data traffic to 4,360 petabytes, soaring from 3,365 petabytes in Q3 2022.
Post the SIM registration, ARPU also improved for Globe’s Prepaid and TM brands. For Globe Prepaid, it registered a 25% increase by Q3 2023 compared to the same period last year, and the same level of increase compared to the last quarter. TM, meanwhile, logged a 35% increase in ARPU year-on-year by end September 2023, and a 28% improvement compared to Q2 of this year.
“We are encouraged by these consistently improving numbers to drive harder and provide best-in-class value-for-money services for our customers,” Delgado said.
To learn more about Globe’s Mobile offerings, visit www.globe.com.ph.