“I think at all levels, we should start exposing and moving people around. I’ve been speaking with all the CEOs. Let’s start to identify and create opportunities for our people. This is not just for the company. It’s good when you’re in rotation. But also for individual development,” he said.
Likewise, the three companies stressed the seriousness of putting the welfare of employees first. This became most apparent during the onset of the pandemic in 2020 and the lockdowns that followed.
“I think the one thing we realized (during the pandemic) is the importance of taking care of our people. If you don't take care of your people, they will not take care of the business, your customer. So we had to do a lot more for our people,” Moon said.
Singtel, for instance, had to go the extra mile to provide accommodations for its frontliners from neighboring Malaysia who were trapped in Singapore after the government suddenly closed its borders.
Despite having the opportunity to return to their families later on, the grateful staff stayed and continued to urgently lay down fiber to hospitals and homes. As a result, Singtel was the only network in Singapore that held up during the whole period.
The same care for people espoused by Singtel and Ayala from the beginning of the crisis was carried on by Globe through its Alagang Globe program.
“I think that’s a key learning for all of us. As organizations, our health, our wellness, and our wellbeing are absolutely critical to the success of the institution as we move on,” said Jaime Zobel de Ayala, Chairman of Ayala Corporation.
Because of the critical role of telecom in the lives of the people, which the pandemic highlighted, Singtel came up with its purpose—“Empower Every Generation”—so people can achieve what they want to do. To keep empowering and being inclusive makes this new purpose very powerful.
“A company without a purpose is almost like a company without a soul. Our purpose is the North Star that guides us, why we exist. Having this Singtel Group purpose becomes a lot more meaningful to many of our stakeholders. But most importantly, it starts with our employees. With every one of us,” said Moon.
Uplifting people’s lives, obsessing about the customer, and bringing new innovations that create positive impact are also behind Globe’s purpose: “In everything we do, we treat people right to do a Globe of Good.”
Similarly, Ayala reinvents the way things work to change people's lives for the better and meet their evolving demands through practical solutions that balance quality and affordability. Most importantly, the Ayala Group is keen on consistently supporting national development.
“This broad purpose to help the country grow is something that we at the Ayala Corporation feel very strongly about. We’ve said it many times that we always wanted the goals of Ayala to be aligned with national development,” said Zobel de Ayala.