Globe Lifestyle launches 1st apparel lineup with 0917 & Pop Art collections
In celebration of the annual 0917 fest, Globe launches its new collections of lifestyle apparel and accessories. The new collections represent the vibrant and wonderful world of Globe through colorful prints, fun designs, and graphical pop arts. The collection ranges from shirts, sweaters, hoodies, and caps which are available in two must-have designs.
The 0917 collection is a typography-based basic wear, taking inspiration from Globe related culture. These are words that resemble the company which is the famous “0917” prefix and the company’s building address “32nd street corner 7th ave” in Bonifacio Global City, Taguig.
On the other hand, the Pop Art collection is a graphic-based lineup that shows fun and colorful artworks designed to stand out. Inspired by today’s generation, the lineup illustrates artworks that look old-fashioned but combined with new elements to produce a retro-fashion look.
“Globe Lifestyle is our new way to connect to our customers, we bring a fresh and wonderful experience through fashion. The new collections of 0917 and Pop Art is just the beginning and customers can expect more lifestyle products to be launched soon.” says Globe Stores and Retail Transformation Head, Joe Caliro.
To complement the collection, lifestyle accessories such as wallets, pouches, and tumblers under the 0917 collection are also available. These accessories are a must-have to finish off the look of an everyday urban junkie.
The new Globe Lifestyle apparel collection now available in select Globe Gen3 stores nationwide. Check out the complete lineup by visiting the online store at shop.globe.com.ph/apparel.