The Philippine Huawei Ads Summit — Introducing a New Marketing Resource That Tech-Advertisers Such As AdSpark Inc. Could Leverage On.
Insights into HUAWEI Ads, a mobile ads marketing resource
Manila, Philippines 01 August 2022 — The first-ever Philippine HUAWEI Ads Summit held in Manila was an afternoon of influential discussions on digital marketing by industry leaders such as AdSpark Inc., Dentsu Philippines, and Wavemaker Philippines. The afternoon session introduced capabilities within the HUAWEI ecosystem and its new self-serve ads platform – HUAWEI Ads – as well as insightful case studies and panel discussions led by digital industry leaders.
In his welcoming speech, Mr. Tan Donghui, the Vice President and Chief Strategy and Business Development Officer at Huawei Consumer Cloud Business, affirmed HUAWEI’s commitment to empower its partners’ growth through its all-scenario mobile offerings. With HUAWEI Ads, the tech-powerhouse promises to continue broadening its capabilities and provide solutions that would unlock growth opportunities in digital marketing.
Panel discussion by industry leaders empower digital marketers to thrive in a data-led world
“One of the event’s highlights was the panel discussion involving experienced advertising and tech leaders sharing their insights on topics such as Data-led Marketing in 2022, How First-Party Data could be leveraged, and the Pros & Cons of a walled garden ecosystem. The panel included Malcolm Wong, Vice President of Product Strategy & Product Management, Huawei APAC Region, Karen Tseng, Head of Global Business Development, Huawei, Gretchen Largoza, President & CEO of AdSpark Inc, James Dalusong, Head of Programmatic at Dentsu Philippines, and Sherry Magno, Deputy Head of Precision at Wavemaker Philippines.
Enter HUAWEI Ads — The leverage for advertisers within Huawei’s Mobile User Ecosystem
In the summit, the company showcased the capabilities of HUAWEI Ads on how it could help advertising partners achieve specific business goals. In the age of digital transformation, mobile ads have become the new vital touchpoint between competitive brands and their target audiences, making HUAWEI Ads an effective marketing resource that boasts 730 million global users within the world’s third largest mobile ecosystem.
The HUAWEI Ads 1+8+N Strategy
HUAWEI Ads' effectiveness is made possible with HUAWEI’s all-scenario “1+8+N” strategy. Simply put, this strategy forms an all-scenario hardware ecosystem with three layers: ‘1’ stands for the smartphone as the center of it all; ‘8’ stands for the 8 categories of Huawei-developed products such as speakers, tablets, PCs, and watches as auxiliary entrances; ‘n’ stands for the abundant IoT ecosystem devices; ‘+’ sign stands for what connects these layers such as HUAWEI Share and HUAWEI HiLink. The all-connected ecosystem sets the building blocks for the upcoming connected future that Huawei has heavily contributed to with its 1+8+n ecosystem concept and Seamless AI Life Strategy, bringing more smart devices to homes and offices. Together, they provide the fundamental advantage for more cohesive data, precise reach, and intelligent ad distribution across devices and apps.
Chums Live provided excellent case studies on how Huawei Ads helped improved their ad campaigns
Existing partners were also instrumental in providing successful case studies using HUAWEI Ads to reach their business objectives. Randy Tejada, Country Director for Intertext and Chat Comms Inc provided an insightful take as well on how the service helped them increase revenue by 73% by targeting the most valuable users possible, with a 4% contribution to overall revenue that makes HUAWEI Ads their best marketing collaborator of 2021.
To build on the event’s success, HUAWEI Ads will continue to collaborate with advertisers who are in need of efficient solutions that leverages on first-party data and for those who would want to tap into new audiences within HUAWEI’s ecosystem. Overall, the event introduced HUAWEI Ads as a strategic and cost-efficient resource that digital marketers could utilize in order to reach new audiences at the right moment with the proper advertisement.
HUAWEI Ads has organized a series of Ad Summits within Asia, in collaboration with industry leaders from Singapore, Thailand, and Hong Kong. The next station for HUAWEI Ads will be held in Malaysia.
Advertisers who wish to gain first-hand insights and knowledge, or would like to learn more about HUAWEI Ads services can register their interests at [email protected].
For more information about HUAWEI Ads, please visit: ads.huawei.com