Globe’s Sustainability Practice Empowers Customers to Help Frontliners
Engaging customers in its various sustainability programs is one of the many ways Globe empowers its communities of subscribers and business partners to make an impact and contribute especially during these uncertain times. Among Globe’s sustainability efforts embraced by its customers is the continuous support for frontliners fighting the COVID-19 battle.
So far, over 1,800 customers of Globe Platinum, the country’s premier postpaid brand, have joined Globe in its Thank-A-Hero Program (https://www.globe.com.ph/platinum/thank-a-hero.html). The program, which will last until Christmas, honors the hard work of the country’s frontliners by providing them with tokens as a sign of gratitude.
From initially sending sweet treats to frontliners, Globe Platinum customers will now be able to help those working hard on Christmas eve to celebrate Noche Buena with individual meals that will be delivered to eight key hospitals around the country, namely: Antipolo City Hospital System – Annex 3 (Rizal), Bulacan Medical Center (Bulacan), Corazon Locsin Montelibano Regional Hospital (Bacolod), Quezon City General Hospital (NCR), San Pablo City District Hospital (Laguna), Southern Philippines Medical Center (Davao), Southern Tagalog Regional Hospital (Cavite), and Vicente Sotto Memorial Medical Center (Cebu).
Through Thea, Globe Platinum’s Facebook Messenger digital assistant, customers can share their messages of thanks and support which will be consolidated and shared with the beneficiaries during the delivery.
“Being at risk on a daily basis might be a part of the new normal when it comes to the nature of their jobs but giving back to our frontliners is such an important gesture to signify our continued support for all their efforts. Small acts of kindness can go a long way, making them feel valued now more than ever,” said Mike Magpily, Globe Vice President and Head of Platinum.
Thank-A-Hero has so far delighted frontliners from seven hospitals, four Philippine National Police stations, and 12 Puregold branches. Initially started in public hospitals in the National Capital Region which are the most overwhelmed with COVID-19 cases, Globe Platinum is expanding its hospital beneficiaries to North and South Luzon, Visayas, and Mindanao.
These hospitals and the local government units where they are located are mostly partners of Globe Business, the enterprise arm of Globe. During the height of the Enhanced Community Quarantine, Globe Business was instrumental in facilitating support to various business partners. The assistance included Personal Protective Equipment for public hospitals, connectivity and communications support to local government units, and hotline support for national government agencies, among others.
Months after the start of the pandemic, Globe myBusiness, the small and medium enterprise arm of Globe, also did its share. Through the Heroes for Heroes program, Globe myBusiness partnered with its food and beverage SMEs clients to distribute free meal packs to hospitals throughout the country.
Globe Rewards, on the other hand, opened its donation channel for various hospitals at the onset of the pandemic. From this, Globe subscribers were able to raise over P36 million in support of 11 hospitals in Metro Manila, Baguio, and Cagayan de Oro.
Frontliner support has been one of the core COVID-19 response initiatives of Globe. The company believes that in a prolonged crisis such as the current situation, keeping a sustainable mindset becomes more important for businesses in order to meet the needs of the people today and in the future.
Aside from helping the frontliners, Globe Platinum, in partnership with BGC Arts Center, will host a weekend of arts and crafts workshops (https://www.globe.com.ph/platinum/perks/future-heroes.html) on December 12-13 designed to create therapeutic bonding between parents and kids over weaving ornaments, hand-painting cards, and other activities that bring anticipation for Christmas as a whole. Proceeds from the workshops will be matched by Globe Platinum for school kits donations to World Vision so that underprivileged kids from Baseco compound can continue studying at home.
Sustainability encompasses not only the protection and conservation of the planet but also good corporate governance and social responsibility. The integration of sustainability in its operations is a long-time practice and commitment of Globe which is also being adopted by the brands that it carries as well as its partners and customers.
As a purpose-driven company, Globe remains committed to the 10 UN Global Compact principles and contributes to 10 of the UN Sustainable Development Goals.
To know more about Globe’s sustainability initiatives, visit https://www.globe.com.ph/about-us/sustainability.html.