"Our Purpose of Treating People Right is lived out every day in the way we obsess about improving customer interactions."

- Rebecca Eclipse -

Chief Customer Experience Officer

Enabling the Filipino Digital Lifestyle

Providing the best customer experience is a key strategic priority at Globe, and the defining factor that makes the organization unique. Since 2009, the company has been on a mission to provide the best customer experience to its millions of subscribers in the Philippines. To make the paradigm shift, Globe underwent an organizational transformation—from being business-focused to being customer-centric.

Serving as its compass is the Net Promoter Score (NPS), a management tool that gauges customer loyalty. Since adopting an omnichannel strategy in 2015, enabling frontliners and partners to efficiently address customer service concerns, Globe was able to improve its NPS consistently as the number of customer complaints it received declines. In 2018, its NPS went up to 38.3% from 28.9% a year ago. This was consistent with the results of a Corporate Reputation Study by Kantar Philippines in 2017, which earned Globe an index score of 72, higher than its Philippine competitors.

To get to this position, the company engaged its customers and employees, blending the best of technology and human interaction in a personal, instantaneous, and easy way. In 2013, it launched a collaborative platform called Globe Community that enables customers and employees to work together and create solutions. Beyond being a discussion forum, Globe Community helps to constantly deepen the company’s understanding of its customers and their needs, breaking traditional communication silos between customers and service teams. Now, over 200,000 customers from Globe Community’s growing base are regularly tapped to participate in user research and co-designing processes prior to product and service launches.

Globe also takes into consideration customer experience at every step of the product and sales journey. In 2018, the company started delivering cloud-based intelligent omnichannel routing and interactions management. Amdocs, a provider of software and services to communications and media companies, collaborated with Amazon Web Services (AWS) to enable Globe to bring digital engagement to life, delivering effortless experience across all its touchpoints, including web, portal, self-service and mobile applications, social media and messaging platforms, hotline, as well as email. This is powered by capabilities such as artificial intelligence, machine learning, and a unified agent desktop that enables frontliners to assist customers efficiently.

Globe also adopts User-Centered Design practices so customers have an active voice in every aspect of the business. Through the User Council Program, customers give feedback and input when testing Globe products.

The company’s employee service program, Learning Globe Wonderful Service (LGWS), eaches Ka-Globe how to efficiently address customer concerns and use a common service language. Using a mix of classroom trainings during onboarding and onground immersions, Globe offers employees with a comprehensive view of the day-to-day scenario at the frontlines.

At A Glance


Annual Foot Traffic in 240 Globe Stores


Page Views for Globe Community


Globe Community Members



  • Globe at HOME App, available on Google Play and the Apple App Store, allows Globe at Home Postpaid Broadband and/or Globe at Home Prepaid WiFi accounts customers to track data usage, top up their plan or device, and more.
  • Globe Rewards lets customers enjoy exclusive offers for shopping, dining, travel, and entertainment partners of Globe with their earned points.
  • Globe SWITCH, a Globe-exclusive store, brings mobile internet access to the most popular apps at the most affordable prices available.
  • GoSAKTO is where customers create their own prepaid promo that fit their needs, budget, and digital lifestyle.
  • GlobeOne (formerly called GServices) provides customers a convenient way to manage their Globe accounts.

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Shifting the focus to sustainable value creation, the 2018 Integrated Report contains information about Globe's strategy, governance, and performance in the context of its external environment and how this creates value.