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3 Ways Zoom Video Conferencing Can Change Collaboration - The Business Advisor

Three Ways Zoom Video Conferencing Can Change the Way Teams Collaborate

Back then, companies had a preconceived notion that remote work leads to less focus and more communication errors among employees. But now, collaboration—regardless of location—has become a norm for a growing number of businesses. 

Many are raving that working outside the office increases their productivity. The surprising thing is people who work remotely have a higher drive to do their tasks compared to in-office employees. Thanks to software-based teleconferencing solutions, the myth that collaborating beyond borders makes work difficult is finally debunked.

Teleconferencing is a great solution to persistent meeting roadblocks such as horrendous traffic, out-of-sync schedules, and a lack of available meeting spaces. It also offers a modernized way of holding meetings without requiring every team member to be physically present. In fact, it offers widely distributed teams a chance to connect anywhere and in any part of the globe.

A wide selection of teleconferencing tools—from voice- and video-based platforms to chat room applications—are already available. However, only a few offer functions that eliminate the need to switch from one platform to another, especially during meetings.

Enter Zoom, an enterprise video-first communication platform that combines HD video and audio conferencing, chat and webinar solutions, and software-based conference room systems. Zoom caters to those who need scalability and high functionality in one easy-to-use teleconferencing solution. Here are more reasons why Zoom is the right video conferencing tool for modernizing how teams collaborate:

1. Zoom has extensive features rolled into one platform.

A report from Forbes Insights on The Connected Culture: Unleashing the Power of Video in Everyday Collaboration states that 62% of organizations use three or more teleconferencing solutions. The reason: employees find it easier to use various tools since essential functions are not present in one application.

Zoom Features Rolled Into One Platform

However, ease of adoption might be the only benefit it provides. Using multiple communication platforms becomes a management, security, and deployment dilemma for IT staff. Dealing with one teleconferencing provider is enough of a challenge. What more if several providers were in the picture?

With Zoom, users can enjoy extensive yet simplified features that offer the functionalities of multiple teleconferencing solutions. Zoom’s single, easy-to-use platform enables teams to experience frictionless video, voice, and chat; schedule and start meetings directly from other apps; share content seamlessly across any device, and integrate existing digital business tools. 

For instance, users can add the Zoom Chrome Extension to schedule a virtual meeting directly from Google Calendar. One simple click and teams can begin their discussion from whatever part of the globe. Zoom can also be easily integrated with other familiar applications such as Facebook Workplace, Salesforce, Skype, Microsoft Outlook, and more.

2. Zoom makes HD video and audio conferencing accessible for big groups.

Nowadays, most apps can allow video conferencing among four to about 50 participants. But what if a company meeting needs to include a hundred or more?

Zoom Makes HD Video and Audio Conferencing Accessible for Big Groups

Zoom allows users to host large virtual meetings for up to 1,000 video participants with 49 videos live on screen. Encouraging an agile culture will no longer be a challenge since internal and external reports and employee training can be delivered using Zoom. The platform enables up to 100 panelists (those with full participation in a webinar) to view and send video, share screens, and add annotations

A great thing about Zoom is that it can provide either on-demand or live video access to a maximum of 10,000 attendees. Hosts can easily manage discussions by controlling each participant’s audio and video feeds, permitting screen sharing when needed, and converting attendees into panelists. Participants, on the other hand, can still interact with the platform through polls, chat, and a question & answer feature.

3. Zoom makes meeting room reservations quick, efficient, and seamless.

Getting everybody in the same room, much less finding one, can cause a lot of frustration. For one thing, only a few can view and book available rooms, leaving the fate of meetings to one person per department. Oftentimes, administrative staff reserve rooms in bulk with some rooms booked but left unused, resulting in several teams having no meeting venues. Another challenge that companies face is the lack of functional displays that are supposed to show a room’s availability. Instead of a smooth and quick discussion, meetings get interrupted, delayed, and prolonged due to booking errors or technical difficulties.

Zoom Makes Meeting Room Reservations Quick, Efficient, and Seamless

Zoom’s all-in-one software-based room systems can resolve these pain points and more. With Zoom Rooms, teams can save an average of 50 minutes a week with the efficiencies of video conferencing. Zoom also makes booking rooms simple and intuitive with calendar integration and scheduling display. Hosts can conveniently reserve a room during an available time, even on the same day. They can also view their reservation status or any unoccupied room in real-time. 

Zoom continues to impress inside the meeting room. With Intelligent Proximity Sharing, users can present content wirelessly from any device. Teams in a conference room can also securely connect with other rooms, desktops, or mobile devices found in the Zoom Cloud. Zoom takes next-generation conferencing further by allowing users to manage at scale with a dashboard of all rooms per location or type, alerts for hardware issues, and historical reports on usage. 

Modernizing Meetings

The main point of meetings is to establish rapport and ensure that concerns are addressed, opening doors for collaboration, creativity, and innovation. Meetings—whether inside or outside the office—affect people’s productivity, focus, and engagement. It influences how people get their work done and their attitude toward their tasks.

As information exchange becomes faster and remote work takes its permanent spot within companies, meetings are expected to become more agile. Research shows that the effectiveness of meetings correlates with the general satisfaction or dissatisfaction of employees with their jobs. This requires businesses to take a more modern approach toward meetings, hence the need for a reliable cloud-native platform such as Zoom.

Get faster deployment of Zoom Rooms, designated Design Specialists and Engineers, and pre- and post-deployment support through Globe Professional Services. Contact your dedicated Account Manager to learn more about Zoom and the rest of our Voice solutions.

New Globe Enterprise customer and interested in Zoom? Arrange a consultation with a Globe Business Advisor today.


Ahaskar, Abhijit. “The Five Best Group Video Calling Apps Available Right Now.” Accessed October 31, 2019. Last modified June 29, 2018.

Muhammed, Abdullahi. “5 Biggest Misconceptions About Remote Work Among Employers And Employees.” Forbes online. Accessed October 31, 2019. Last modified November 30, 2018.

Moxness, Barton. “Zoom Rooms. What's The Hype?” Limitless AV blog. Accessed October 31, 2019. Last modified May 15, 2019.

Schwantes, Marcel. “A New Study Reveals Why Working From Home Makes Employees More Productive.” Accessed October 31, 2019. Last modified October 4, 2019.

Perlow, Leslie A., Hadley, Constance Noonan, and Eun, Eunice. “Stop the Meeting Madness.” Harvard Business Review.  Accessed October 31, 2019.  July-August 2017.

“THE CONNECTED CULTURE: Unleashing the Power of Video in Everyday Collaboration.” Forbes Insights. Accessed December 11, 2019.