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CRM Solutions Help Industries Nurture Connections in the New Normal - The Business Advisor

CRM Solutions Help Industries Nurture Connections in the New Normal

As the world continues to navigate a post-pandemic reality, nurturing customer relationships are more important than ever. Investing in customer relationships, especially during these trying times, will be repaid through enduring customer loyalty, reveals research from KPMG. As such, well-managed customer relationships can have massive pay-offs in the long term.

Customer relationship management (CRM) solutions offer companies a way to nurture and manage these connections with ease. These platforms link businesses and provide teams with all the relevant information needed to engage with customers and make the right decisions. Used wisely, CRM solutions can help drive sales, streamline operations, and reduce overall costs.

We at Globe Business, and in partnership with Third Pillar—the Philippines’ largest Gold Partner of Salesforce—are ready to equip you with the tools you need to enhance team workflows, expedite turnaround time of sales processes, and provide a 360-degree view of your customers.

Salesforce, the world leader in CRM solutions, is a cloud-based tool that acts as a single source of truth, linking different divisions such as sales, service, and marketing into one platform. It deploys artificial intelligence (AI), automation, and cloud computing to supercharge its capabilities.

In our desire to give our enterprise customers a holistic experience, Globe Business offers comprehensive CRM solutions, all powered by Salesforce, designed to meet the specific needs of different industries.

Financial Services

Due to the financial impacts of COVID-19, loan applications continue to rise. The sheer volume of applications continues to pose a challenge to the sales agents who process these loans.

Help your sales team process loans faster—from origination, qualification, loan accounts creation, to payments—with the help of automation through the lending management system. Our Salesforce-enabled Loans Management System gives your team easy access to leads and account data, all in one place.

This 360-degree view of accounts not only improves transparency in business development but also measures the outcomes of success and monitors the customer journey every step of the way. 


The COVID-19 pandemic posed multiple challenges to global manufacturing. Aside from disruptions in operations, there are also prevailing concerns over workforce safety, agile production, inventory tracking, and supply chain management.

Manufacturing companies can gain a competitive advantage with our two Salesforce-powered CRM solutions: the Manufacturing Supply/Customer Management System, and the Asset Management System. Both platforms provide accurate data from your accounts, all in one database.

With the use of feature-packed CRM software, manufacturing companies can track leads easily and convert them into customers. Also, the bundled inventory tracker can be a lifesaver for companies looking to avoid challenges encountered during real-time notification for supply replenishment.


With the ongoing COVID-19 pandemic, healthcare systems all over the world have been pushed to the edge. Healthcare systems are still under immense pressure and even stretched beyond their capacity to address the prevailing public health crisis. They need all the help they can get, especially with how to improve the patient journey.

CRM solutions, such as our Salesforce-driven Patient’s Journey Management System, have been helping hospitals during this trying time. The platform allows hospitals to gain access to data that helps them track and improve patients’ journeys, assign tasks, and view laboratory results.

This Salesforce feature helps hospitals comply with data security and communication protocols, all while providing a 360-degree view of their key performance indicators (KPIs), quarterly performance, consultations, diagnoses, and procedures. 

Real Estate

Lockdown mandates to curb the spread of COVID-19 slowed down construction and real estate development, creating an unprecedented crisis for the real estate industry. Real estate leaders worldwide have been pushing for digital transformation to provide a better and more distinctive tenant and customer experience.    

Our Real Estate Customer Care Onboarding, propelled by Salesforce, helps sales agents monitor leads and manage different property listings, all in one platform.

This can help them avoid booking errors, billing management issues, and inaccurate revenue forecasting. Furthermore, Salesforce can support your sales team to get closer with your customers, gain transparent data, and forecast revenue with confidence.

As business disruption and physical distancing between people become more commonplace, the competitive advantage belongs to companies who harness CRM solutions to nurture enduring connections with their customers and employees. Investing in CRM solutions will also help companies future-proof operations in the face of a dynamic business environment.

Equally important for enterprises is entrusting their CRM to the right partners like Globe Business, Third Pillar, and Salesforce to promote stronger connections with customers and employees alike. 

Go further with your trusted partners in CRM. Globe Business and Third Pillar are here to help you nurture your customer relationships. Reach out to your dedicated Globe Business Account Manager today, or visit to learn more.