Despite gains against the COVID-19 pandemic, we continue to live in a time of risk and instability as we navigate the new normal. Offices are still temporarily closed, and retail and service activities remain at limited capacities to comply with social distancing mandates and health and safety protocols.
Businesses, especially retailers, are faced with the challenge of getting back at full speed, all while meeting the changing needs and expectations of both their consumers and employees.
Redefining the Shopping Experience
The COVID-19 pandemic brought a significant change in consumer behavior, which favored e-commerce, increased the usage of digital and mobile wallets, and hastened the adoption of contactless and cashless transactions. Mobile payments and digital wallets are seen to generate the maximum revenue through to 2027 and could catapult fintech players to even greater success in the coming years.
This inevitably impacted the retail industry as a whole. As key retail outlets, such as malls, supermarkets, and department stores, opened at limited capacities to help curb the spread of COVID-19, digital transformation became essential for the survival of the industry.
In the wake of the pandemic, retailers faced two major challenges: (1) building and strengthening their digital channels, and (2) redefining their in-store experience. The industry’s continued recovery and growth rest on the overall performance and digital readiness of retail businesses. However, even as the world gradually emerges from lockdown and normalizes, these digital solutions remain relevant given the shifts in consumer behavior moving forward.
In a post-COVID world, retailers still have to walk the tightrope of satisfying customers both digitally and physically. With customers eager to return to in-store shopping experiences, all while remaining reliant on digitally enhanced solutions, retailers must empower their teams to better prepare them for a smooth re-opening and recovery.
Various solutions can help retailers overcome these challenges. With Globe Business, you can choose from our range of flexible E-Commerce and Contactless Solutions customized to your current needs and stackable for your long-term business goals. These solutions not only enable your customers to complete transactions safely and conveniently but also equip your employees to work more effectively and efficiently.
Globe Business offers the most comprehensive plug-and-play e-commerce solutions that balance digital readiness and resources. These are end-to-end solutions that offer e-commerce support every step of the way: from platform development to managed services and marketing support.
Platform development includes app or website creation, social commerce, and chatbot capabilities, in addition to digital storefronts, payment gateways, and inventory management. Managed services, on the other hand, include the production of online marketplace materials, the integration and maintenance of the e-commerce platform, and the outsourcing of other expert services.
Lastly, its marketing support solutions also offer loyalty and rewards programs to strengthen customer retention. Despite providing end-to-end services, our plug-and-play e-commerce solutions remain highly flexible, stackable, and modular so they can adjust to the current and future needs of your business.
Let’s face it—despite the popularity of online shopping, customers still crave the in-store shopping experience, driving brands and businesses to invest heavily in physical stores. In fact, close to 50% of consumers surveyed by S&P Global Market Intelligence earlier this year stated that they plan to immediately start shopping in stores as soon as COVID-19 restrictions are lifted.
As such, brands that foster real human interactions will be ahead of their competitors who solely focus on e-commerce efforts. However, the key here is to integrate your online store and your physical stores into a single retail strategy and then accelerate growth towards becoming an omnichannel enterprise.
As the COVID-19 pandemic continues, retailers must redefine their in-store shopping experience to promote customer safety and convenience. Globe Business and its contactless solutions empower businesses to reach their customers off-premises, all while providing options for remote purchases or contactless in-store transactions.
Our contactless solutions come with complete clicks-to-bricks tools and applications, as well as crowd control mechanisms. Our clicks-to-bricks tools and applications will enable retailers to implement digital technologies inside their physical stores. From contactless payments and digital loyalty programs to geo-tagging and analytics, these solutions will accelerate retailers’ transition into an omnichannel presence.
Considering the COVID-19 pandemic, the best way to promote public health and safety and comply with social distancing measures is to manage crowds and track crowd density. As such, our contactless in-store solutions also offer practical ways to implement crowd control. For one, crowd density tracking alerts security once a store is at full capacity. Video and thermal scanning, on the other hand, simplifies contact tracing and identity recording with its built-in data analytics.
Indeed, the pandemic did not kill retail; in fact, it only hastened the process of reinventing retail and adapting to new customer expectations. As such, for retailers to continue to thrive in the new normal, they must bridge the gap between online and in-store shopping experiences with technology that matters. Having the right technology and the right business partner can make the world of difference.
With Globe Business, you can forge new paths and thrive in today’s changing business landscape. Amplify your workforce’s capabilities and provide safety and convenience for your customers. Reach out to your Globe Business Enterprise Account Manager or visit our website to know more about our E-Commerce and Contactless Solutions.