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PH Businesses Must Capitalize on IoT and Big Data - The Business Advisor

Why Philippine Businesses Need to Take Advantage of IoT and Big Data Now

When we think of the Philippines as an internet-enabled country, we tend to focus on superficial things like social media—not so much on the Internet of Things (IoT) and Big Data. However, that may be about to change.

IoT—the interconnected ecosystem of internet-enabled devices, from Fitbits, smartphones, smart refrigerators to home sensors—is quickly rising in the country. In fact, Singapore-based Industry Platform Pte. Ltd. predicts that the Philippines’ total expenditure on IoT will reach PHP 36.5 billion by 2020.

As for Big Data, the extremely large data set that reveals patterns, trends, and associations is “a key ingredient in building an intelligent world, where smart cities, smart factories, [and] smart homes will act as an ecosystem alive with mass customization and personalization,” according to Ronald van Loon during the Huawei Global Analyst Summit 2018.

What is great about IoT and Big Data working in tandem is that it lets organizations use information from technologies to improve various aspects of businesses such as customer service, operational systems, and even other technologies to create a synergized digital world.


What else then can IoT and Big Data do for enterprises?

  • It increases efficiency, lowers cost.

    Rising power bills are the bane of every big business. As the country experiences extreme weather changes, various machinery and equipment consume more energy, thus affecting companies’ operational expenditure.

    Luckily, IoT-enabled technologies such as Energy Management Systems (EMS) are able to track electricity usage through building sensors and translate collected data into actionable insights, allowing companies to adjust operations as needed, resulting in lowered energy costs and uncompromised efficiency in the workplace.

  • It prepares you for disasters.

    A study conducted by the Technological Institute of the Philippines details how microcontrollers and sensors can help predict natural disasters by analyzing river water levels, water pressure, and rainfall. Flood is then monitored in a web-based system that provides warning signals to communities through SMS notifications. This study just proves that IoT and big data are a powerful combination not just in the private, but in the public sector as well.

    On top of human safety, a lot of industries like manufacturing, retail, distribution, and other services will also benefit by preventing millions of pesos in losses due to downtime caused by calamities. These automated processes can help prepare both individuals and enterprises for the worst.

  • It makes business more personal.

    Marketing departments no longer need to fly by the seat of their pants or rely on obsolete information to implement effective marketing strategies. For instance, Globe Telecom uses the Hadoop-powered Cloudera Enterprise Data Hub to deliver real-time targeted marketing campaigns and offers to over 65 million customers.

    With annual mobile traffic amounting to over 600,000 terabytes (as of 2017), Globe’s data management architecture counts on Cloudera Enterprise to funnel and analyze data from different sources and channels, allowing near-real-time automated decision-making that adjusts to individual customer needs.

    These use cases only scratch the surface of what is possible when enterprises take advantage of IoT and Big Data. Beyond the Philippines, IoT has found a foothold worldwide in various applications, including vehicle maintenance, agriculture, trash collection, power grid maintenance, deforestation control, and oil exploration.

Deploying IoT and Big Data

For the full deployment of IoT to succeed in the Philippines, businesses must make reliable and innovative use of big data. Since raw data flow through any given IoT ecosystem daily, businesses need analytics tools to generate insights from these data and make sense of it all.

Of course, that is much easier said than done. Few businesses are equipped to deal with the 5 Vs of big data—volume, velocity, variety, veracity, and value—or, simply put, the amount of data, the speed at which it arrives, the different sources that data comes from, the quality of the information, and its ability to answer important questions that contribute to the business.

Handling data not only comes with risks, but it also comes with a lot of work that entails transforming mountains of information into assets. And, as most business leaders know, acquiring and maintaining assets involve investment in time and resources.


IoT and Big Data at the Heart of Globe

Fortunately, Globe Telecom has already laid the groundwork on IoT and big data in the Philippines.

In 2018, the company has deployed a cost-efficient Narrowband-Internet of Things (NB-IoT) technology as a backbone for a projected Philippine IoT ecosystem. Globe has been aggressively establishing local LTE sites (reaching around 1,750 sites that use 700 MHz band), to provide a more ubiquitous mobile network and connectivity—both of which are essential to support emerging IoT services.

At Globe Business, the enterprise Information and Communications Technology (ICT) arm of Globe, we also have a strong push when it comes to enabling the vision of creating intelligent cities in the country by leveraging on IoT technologies. Through our suite of video surveillance and analytics solutions, we focus on helping reduce problems on public safety and traffic management. On the big data play, we help enterprises through our industry insight reports, leveraging on anonymized and aggregated telecom data showing relevant trends, analytics, and valuable information to specific industry verticals.

Taking Advantage of IoT and Big Data

IoT and big data offer a wealth of opportunities to Philippine companies that take the digital plunge. Although the dynamic duo is not totally new, both will definitely make a lasting impact on the enterprise scene.

As more technologies become interconnected and the volume of data they spew out increases, it is only necessary that businesses take advantage of IoT and big data while it is gaining traction locally.

Consider the popular saying, “The early bird catches the worm.” As with any business, big or small, the first-mover advantage can sometimes spell the difference between success and failure. Now is the perfect time to take advantage of big data and IoT. It might be the next big move that takes your business to even greater heights.

Interested to learn more about our products and solutions? Arrange a consultation with a Globe Business Advisor today.