Supporting the Public and Responding to Emerging Needs
Global Web Index reports that 46% of surveyed respondents reveal that they worry their friends and families might catch the virus. 40% are concerned about the healthcare system not being able to cope with the COVID-19 cases. Another 46% are fixated on the economy, while around 33% are troubled by not having enough to live.
The pandemic has taken a toll on countries globally. But, it has also created an underlying theme for humanity: commitment to service. Beyond ensuring business continuity, many large organizations are encouraged if not expected to come up with creative solutions to adapt to volatile environments, afford financial security, and facilitate physical health for society at large.
Even with a skeletal workforce and partial operations, companies can use connectivity and digital tools to implement omnichannel strategies, which seamlessly integrate multiple channels to interact with customers. Rather than just having brick and mortar stores, an omnichannel strategy can let companies engage, connect, and provide services through apps, online platforms, and devices.
Take the well-known grocery brand, Puregold, for instance. The company, together with Globe, developed an app that allows users to maximize mobile connectivity while shopping for essential goods. The app, known as SALLY (short for "shopper's ally"), lets customers scan the barcodes of grocery items through their phones and conveniently checkout online. This innovation eliminates the hassle of waiting in line, hence encouraging social distancing in public places. What makes the app even more convenient for shoppers is the option to pay through GCash for a cashless transaction.
The likes of KonsultaMD have also been tremendous in addressing people's health concerns through medical advice, from the comfort of their own homes. In addition to toll-free hotlines, KonsultaMD—a platform that permits corporate employees 24/7 access to primary medical information through licensed physicians—hosts online "eKonsulta" sessions. The live webinar features a doctor who discusses various health topics on fighting COVID-19 and preventing common illnesses. This effort effectively lessens foot traffic within hospitals and health facilities to give way for those in critical condition.
With initiatives similar to these in place, connectivity and digital channels can limit the spread of the virus while still giving the public access to information and critical transactions, like grocery shopping, e-commerce, bill payments, prepaid loading, and cash remittances. Not only is safety ensured, but supply chains and the economy are kept running for the benefit of everyone.