Leverage the power of data in the hyper-digital era with Globe's ecosystem of marketing technology solutions. As consumers evolve, we help you find insights and opportunities to reach them in this exponentially-growing digital world.
The Modern Consumer in a Hyper-Digital World
Has broad and constant access to information, and is hyper-connected through different technologies and platforms
Uses digital channels for daily needs; digital behavior is incorporated in their habits
Puts primacy on experience and relationship with the brand
Gravitates to brands with similar values who treat them as part of the business
Create Great Experiences for Your Hyperconnected Customers
DIGITAL LOYALTY & REWARDS
CONSUMER DATA & INSIGHTS
Stay hyper-relevant to your consumers with rewards, loyalty programs, and digital experiences within their reach.
Make your customers feel appreciated with offers relevant to them. Give telco promos as rewards, or send digital vouchers from online partners such as GCash, Lazada, and Grab. When launching promos, integrate reward codes into your products or services for better customer experience.
White-Label Loyalty App
Increase brand engagement with a personalized loyalty program. RUSH, a plug-and-play application, is a loyalty platform that you can easily use and manage. Customize your promos to reach your target market and keep them coming back for more.
Create fresh experiences for your customers with entertainment services from Globe Live, Globe Studios, and Shoor. Hold immersive brand launch events, engaging game nights, and premium exclusive events for your influencers.
Expand your reach to new and hyper-relevant consumers. By deeply knowing your existing customer base, you get insights into their demographic, behavioral, psychographic, and digital footprint profiles. This offline and online data can help you generate a new market base with an omnichannel marketing approach.
Have a complete view of your existing customers with offline to online data via mobile and digital profiling (e.g., mobile behavior, social media accounts, and search engine records). When you understand your customers better, you can serve them better.
Reach out to potential customers with an omnichannel approach via SMS and other relevant online avenues. With offline to online profiling insights, you are sure to connect with them through the best possible channels.
Explore how you can create more intelligent ways to capture consumer insights to further expand your market. In partnership with Enterprise Data Office and 917Ventures, Globe Business is pioneering breakthrough data-driven marketing technologies.
Drive Efficiencies with a Connected Supply Chain
Optimize systems, maximize global networks, dive into the Internet-of-Things, and win up for the next industrial revolution with Industry 4.0 Solutions.