All package rates/costs are treated as monthly rates/costs unless stated otherwise. Client shall be billed by Innove upon receipt of the signed proposal. All succeeding billings shall be issued during the bill cut-off date.
Payment shall be made by Client on or before the due date indicated in the Statement of Account.
Client approving the launch of its campaign means that the Client agrees on the campaign details and build crafted for the Client including but not limited to campaign copies, keywords, layout, one pager and full websites, thus, giving Innove the full authority to bill and collect the total amount as stated on this contract from the Client.
Innove reserves the right to suspend a campaign should the Client fail to settle any payment on or before its due date. Interest to be charged is at 2% of invoiced amount for every month that payment is delayed. Innove shall only continue the service once full payment is received by Innove.
Innove reserves the right to terminate this contract should the Client fail to settle two consecutive payments within the respective due dates. In such an event, pre-termination fee equivalent to the monthly service fee for the remaining months shall be applied, in addition to the outstanding balance.
Services subscribed to must be consumed within the stated contract period.
Client acknowledges that Innove may publish case studies and other similar documents and materials prepared and/or submitted in connection with its services, and such publication may include the Client. The core strategy and budget for the campaign, as well as other sensitive Client information, shall in no way be disclosed in the publication.
Client shall comply with the guidelines stated in Exhibit 1.
Innove shall not be liable to Client for any loss of revenue, loss of use, loss of production, loss of contracts, loss of saving or for any other special, indirect or consequential loss or damage or financial or economic loss that may be suffered by Client, whether caused by breach of contract, tort, negligence or otherwise.
In performing their respective duties under this Agreement, each of the Parties will be operating as an independent contractor. Nothing contained herein will in any way constitute any association, partnership, or joint venture between the Parties hereto, or be construed to evidence the intention of the Parties to establish any such relationship. None of the Parties will have the power to bind the other Parties or incur obligations on the other Party's behalf without such Party's prior written consent.
This Agreement shall be governed by the laws of the Philippines. All disputes arising out of this Agreement shall be brought exclusively before and governed by the rules of procedure of the Philippine Dispute Resolution Center, Inc. (PDRCI). The Parties agree that any decision rendered by PDRCI shall be final and executory.
No modification to this Agreement, nor any waiver of any of the Party’s rights, will be effective unless assented to in writing by the said Party, and the waiver of any breach or default shall not constitute a waiver of any other right hereunder or any subsequent breach or default.
Any required or permitted notices hereunder must be given in writing, including email. Notices will be deemed given on the date received.
If for any reason any provision of this Agreement shall be held by the court to be invalid or unenforceable, the remaining provisions of this Agreement shall remain in full force and effect.
This Agreement and any exhibits attached hereto constitute the entire Agreement between the Parties with respect to the subject matter and supersedes any prior agreements between the Parties with respect to such subject matter.
For promotional advertising, the promotional advertisement shall be registered and approved by the Department of Trade and Industry (DTI) and/or Bureau of Food and Drug, and other pertinent government agencies and shall contain any of the following information: (a) the Sales Permit No. (DTI Permit No. __________, Series of ____________ or BFAD Permit No. ______________ Series of _____________) and (b) a Customer Service Hotline No. that may be accessed, to assist customers. This information must be submitted by the Client to Innove.
GOOGLE SEARCH ADVERTISING GUIDELINES
Counterfeit products. Google AdWords prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Dangerous products or services. Google AdWords want to help keep people safe both online and offline. Google AdWords don’t allow the promotion of some products or services that cause damage, harm, or injury. Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.
Enabling dishonest behavior. Google AdWords value honesty and fairness. Google AdWords don't allow the promotion of products or services that are designed to enable dishonest behavior. Examples of products or services that enable dishonest behavior: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services.
Inappropriate content. Google AdWords value diversity and respect for others, and they strive to avoid offending users. Google AdWords don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence. Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language.
Abusing the ad network. Google AdWords want ads across the Google Network to be useful, varied, relevant, and safe for users. Google AdWords don’t allow ads, content, or destinations that are malicious or attempt to trick or circumvent their ad review processes. Google AdWords take this issue very seriously, so play fair. Examples of abuse of the ad network: promoting content that contains malware; "cloaking" or using other techniques to hide the true destination that users are directed to; "arbitrage" or promoting destinations for the sole or primary purpose of showing ads; promoting "bridge" or "gateway" destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; "gaming" or manipulating settings in an attempt to circumvent our policy review systems.
Data collection and use. Google AdWords want users to trust that information about them will be respected and handled with appropriate care. As such, Google AdWords’ advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures. Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion. Examples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing.
Misrepresentation. Google AdWords don't want users to feel misled by ads that they deliver, so they strive to be clear and honest, and provide the information that users need to make informed decisions. Google AdWords don’t allow ads or destinations that intend to deceive users by excluding relevant information or giving misleading information about products, services, or businesses. Examples of misrepresentation: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or license numbers, contact information, or physical address where relevant; making offers that aren't actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information.
Adult content. Ads should respect user preferences and comply with legal regulations. Google AdWords don’t allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served. Examples of restricted adult content: strip clubs, erotic cinemas, sex toys, adult magazines, sexual enhancement products, matchmaking sites, models in sexualized poses.
Alcohol. Google AdWords abide by local alcohol laws and industry standards. Google AdWords don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads. Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.
Copyrights. Google AdWords abide by local copyright laws and protect the rights of copyright holders. Google AdWords don’t allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, apply for certification to advertise. If you see unauthorized content, submit a copyright-related complaint.
Gambling and games. Google AdWords support responsible gambling advertising and abide by local gambling laws and industry standards. Google AdWords don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper AdWords certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target. Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites.
Healthcare and medicines. Google AdWords are dedicated to following advertising regulations for healthcare and medicine. Google AdWords expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Google and targets only approved countries. Check local regulations for the areas you want to target.
Political content. Google AdWords expect all political ads and destinations to comply with the local campaign and election laws for any area the ads target. This policy includes legally mandated election “silence periods.” Examples of political content: promotion of political parties or candidates, political issue advocacy
Financial services. Google AdWords want users to have adequate information to make informed financial decisions. Google AdWords policies are designed to give users information to weigh the costs associated with financial products and to protect users from harmful or deceitful practices. For the purposes of this policy, Google AdWords consider financial products and services to be those related to the management and investment of money, including personalized advice. When promoting financial services and products, you must comply with state and local regulations for any region that your ads target — for example, include specific disclosures required by local law. Refer to our non-exhaustive list of country-specific requirements for more information.
Trademarks. There are multiple factors that determine when trademarks can be used in AdWords ads. Along with the factors described in Google AdWords’ Policy Center, these policies apply only when a trademark owner has submitted a valid complaint to Google.
Legal requirements. You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Google's advertising policies, for all of the locations where your ads are showing.
Unsupported business. In addition to the advertising policies and other legal requirements that advertisers must comply with, Google AdWords occasionally must also ban or limit certain kinds of businesses from advertising with us, even if certain individual businesses appear to comply with Google AdWords’ other policies. Examples of unsupported business are Solicitation of funds or donations by people or organizations who are not politicians, political parties, or tax-exempt charities and promotion of free desktop software, unless the ad includes the name of the specific software being promoted and leads to the authoritative online distribution source for the software. The authoritative source must not have a history or reputation of policy violations.
FACEBOOK AND INSTAGRAM ADVERTISING GUIDELINES
Community Standards. Ads must not violate our Community Standards. Ads on Instagram must not violate the Instagram Community Guidelines.
Illegal Products or Services. Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
Discriminatory Practices. Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, and disability, medical or genetic condition.
Tobacco Products. Ads must not promote the sale or use of tobacco products and related paraphernalia.
Drugs & Drug-Related Products. Ads must not promote the sale or use of illegal, prescription, or recreational drugs.
Unsafe Supplements. Ads must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole discretion.
Weapons, Ammunition, or Explosives. Ads must not promote the sale or use of weapons, ammunition, or explosives.
Adult Products or Services. Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.
Adult Content. Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Third-Party Infringement. Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
Sensational Content. Ads must not contain shocking, sensational, disrespectful or excessively violent content.
Personal Attributes. Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.
Misleading or False Content. Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.
Controversial Content. Ads must not contain content that exploits controversial political or social issues for commercial purposes.
Non-Functional Landing Page. Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
Surveillance Equipment. Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.
Grammar & Profanity. Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly.
Nonexistent Functionality. Ads must not contain images that portray nonexistent functionality.
Personal Health. Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. Ads for health, fitness or weight loss products must be targeted to people 18 years or older.
Payday or Cash Advance Loans. Ads must not promote payday loans, paycheck advances or any other short-term loan intended to cover someone's expenses until their next payday.
Multilevel Marketing. Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.
Penny Auctions. Ads may not promote penny auctions, bidding fee auctions or other similar business models.
Counterfeit Documents. Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.
Low Quality or Disruptive Content. Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.
Spyware or Malware. Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
Automatic Animation. Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within Facebook after someone clicks on the ad.
Unauthorized Streaming Devices. Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.
Circumventing Systems. Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
Alcohol. Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws. Note that ads promoting or referencing alcohol are prohibited in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.
Dating. Ads for online dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating quality guidelines found here. In order to be a registered dating partner, please fill out this form to begin your application process.
Real Money Gambling. Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.
State Lotteries. Lotteries run by government entities may advertise on Facebook, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.
Online Pharmacies. Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.
Supplements. Ads that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.
Subscription Services. Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.
Financial Services. Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad's landing page. Ads promoting loans or insurance services must not directly request the input of a person’s financial information, including credit card information.
Branded Content. Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publishers content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content.
Student Loan Services. Ads promoting student loan services must be targeted to people 18 years or older. Ads must not promote misleading or deceptive services related to student loan consolidation, forgiveness, or refinancing.
CONTENT AND FORMAT
Length limits for each text ad should follow the following:
Headlines 1 and 2 must have a maximum of 30 characters each
Description must have a maximum of 80 characters
Display URL 1 and 2 must have a maximum of 15 characters each
The following is not allowed on Google Search ads:
Ads or extensions that do not use the features of the ad unit for their intended purpose like ads that don't contain promotional content, text ads missing a line of text; phone numbers (including vanity numbers) in ad text; text ads that have the description running into the display URL; using the URL field as an additional line of text; using an email address in place of a phone number in call extensions; animated ads that include a game or contest that people play in order to win prizes or other compensation; ads that encourage people to win a game or contest or claim prizes by clicking the ad.
Ads or extensions that are inconsistent with the clear and informational presentation style of the Google Search results like Ads that use bullet points or numbered lists; ads containing a generic call to action (such as "click here") that could apply to any ad.
Ads or extensions that do not use commonly accepted spelling, grammar, or spacing.
Ads or extensions that are incomprehensible or don’t make sense like Gibberish or overly generic ad text; overly generic or vague promotions.
Ads or extensions that exceed character limits for double-width character languages like Character limits for text vary depending on whether the text appears in a single-width or double-width language. Double-width languages, such as Chinese, Japanese, and Korean, use double-width characters that take twice as much space as single-width characters. Therefore, character limits in these languages are half that of other languages.
Non-standard, gimmicky, or unnecessary repetition of names, words, or phrases.
Extension text that repeats words or phrases within the same extension or another extension in the same ad group, campaign, or account.
Capitalization that is not used correctly or for its intended purpose
Punctuation or symbols that are not used correctly or for their intended purpose
Ads or destinations that do not name the product, service, or entity they are promoting
Ads must adhere to the following design guidelines
Image size: 1,200 x 628 pixels
Image ratio: 1:9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text
Image size: 1080 X 1080 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link description: 20 characters
Link description: 20 characters
Ads must adhere to the following design guidelines
Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
Caption: Text only, max 2,200 characters
Limited support for landscape format
Maximum resolution: 1936 x 1936 pixels
File type: .jpg or .png
Maximum size: 30MB
Your image may not include more than 20% text.
Caption: Text only, 125 characters recommended
Minimum number of cards: 2
Maximum number of cards: 10
Image ratio: 1:1
Minimum resolution: 600 x 600 pixels
File type: .jpg or .png
Maximum size: 30MB per image
Your image should include minimal text. See how the amount of text in your ad image will impact the reach of your ad.
Caption: Text only, max 2,200 characters