TikTok is not just an app for sharing memes and viral dances—it's where creators turn their passions into content and their content into cash. This can be anything from brand partnerships to selling merchandise. And the best part? Almost anyone can do it! So, keep reading this guide to learn how to make money on TikTok.

The TikTok Creator Rewards Program is one of the most popular ways to earn money. This rewards creators like you based on video views, engagement, and other metrics. To join, you need to: 

• Be at least 18 years old.
• Have at least 10,000 followers.
• Accumulate at least 100,000 video views in the last 30 days.
• Make high-quality videos that are over one minute.

The more views and engagement (likes, comments, shares) your videos get, the more you earn. Of course, these starting requirements aren’t easy. So, if you’re not quite there yet, focus on making shareable quality videos that will grow your following. You can check your TikTok’s analytics tools to see what’s working and what’s not.

Want to turn your TikTok followers into customers? TikTok Shop allows you to set up a shop linked to your profile. This makes it easy for your followers to buy your products without leaving the app. It’s a great way to start an online business without needing a separate e-commerce platform. Ready to start selling? Here’s how to open up shop and get those sales rolling:

Get started with these steps:

• Make sure your account meets the eligibility requirements. You’ll need to verify your age, number of followers, and location. 
• Next, head to the TikTok Seller Center to apply for a Shop account. You'll need to fill out basic information about your business, link your bank account, and verify your identity. 
• Once approved, you can start listing your products.

When choosing what to sell, consider these factors:

• Your audience's interests and your area of expertise: If you're a fitness expert, sell workout clothes or online training programs. Are you an artist? List prints or custom designs for sale.
• Your logistics capabilities: If you sell clothes or art prints, how much time and space do you have to store and ship out your inventory? Can you do it alone, or will you need extra help?
• Your starting costs: What’s your budget? Consider how much you’re willing to spend on your first batch of products and packaging.

When promoting your merchandise, keep the content authentic! 

• Talk to your audience naturally.
• Focus on the benefits by showing how your products are useful.
• Show behind-the-scenes footage of your creative process.

When you're genuine, people will trust you more, and they’ll be more likely to buy what you offer.

Team up with brands to make money on TikTok! Once you have enough followers, you can use your influence to promote their products through sponsored content. This could be a one-time shoutout or a series of product placements.

If you think you have something valuable to offer, make the first move! Put together a media kit. This can be a short presentation showing who your followers are, how much they interact with your videos, brands you’ve worked with before, and personal style.

Do some research to see how much other creators get paid. Then, ask for a fair price based on your audience size, engagement rate, and campaign scope (what brands want you to do). For example, a micro-influencer with 10,000 engaged followers might charge ₱5,000 to ₱15,000 per post, while a mega-influencer with millions of followers could command significantly more.

Try to include products in your videos naturally. For example, if you make funny videos, write a skit about the merchandise that fits your sense of humor. Don’t forget to tell your followers you’re working with a brand—it's important to be honest!

Want to simplify the process? You can also sign up for influencer platforms, such as Izea or Later, that connect companies with creators like you. Either way, just remember to be yourself and choose brands that fit with what you already do.

If your videos are already getting a lot of likes, comments, and shares, why not cash in on that? With TikTok Rewards, you can earn points and trade them for gift cards, PayPal cash, or special discounts. 

Here’s how to get points:

• Invite friends. Share your special code with friends who don’t have TikTok. When they join using your code, you both earn points. You can also ask your followers to share your code with their network.
• Use points for contests. Give your points as prizes in contests or giveaways. This gets people to participate and helps you earn even more points.
• Boost your content visibility. Tell your followers that watching your videos helps them earn points, too. More views for you, more points for them. It’s a win-win!

TikTok Rewards is a great way to earn extra money while growing your followers.

Go live and earn extra income! Livestreaming lets you talk to your followers in real-time and increase your monetization through:

• Virtual gifts that viewers can send you during your livestreams. These can be exchanged for real money. 
• Brand partnerships for sponsored livestreams where you feature their products or services. This can involve product demonstrations, reviews, or Q&A sessions with brand experts.

For successful livestreams, follow these key tips:

• Plan your content. Outline the topics you'll cover, any guests you'll have, and how you'll incorporate any sponsored products.
• Promote your livestream in advance through your videos and other social media channels.
• Chat with your viewers. Respond to comments, answer questions, and make everyone feel welcome.
• Do something special, which viewers can't get from your regular videos, such as Q&A sessions, behind-the-scene glimpses, or special announcements.

Do you have loyal fans? Many creators now use TikTok's paid subscription feature to give dedicated followers access to exclusive content.

Check out TikTok’s guide on enabling paid subscriptions on your profile. To be eligible, you’ll need at least 10,000 followers and 100,000 video views in the past calendar month. You can choose different subscription levels with different perks.

Do your research to see what other creators charge for their subscriptions. When deciding on your pricing, think about:

• How much your content is worth
• What your fans are willing to pay
• What other creators are charging

Let your creativity run wild! You want your paid content to be worth the money, and that means giving subscribers added value. Here are some ideas to start with:

• Behind-the-scene videos
• In-depth vlogs or extended cuts
• Tutorials using your specific skills, like fitness coaching or recipe creation
• Private group chats
• Sneak peeks or early access to merchandise
• Exclusive contests

Paid subscriptions give you another way to earn regular money and reward your most loyal followers. This helps you build a strong community that directly supports your work.

Now that you know how to make money on TikTok, it’s time to build a strong online presence. A stable home internet connection is essential for consistent uploads and audience engagement! Consider GFiber Postpaid for a reliable high-speed internet subscription, or GFiber Prepaid for a reloadable and affordable option. If you’re often on the go, explore Globe’s postpaid plans for monthly data options or prepaid promos for flexible, budget-friendly alternatives. With consistency and creativity, you can reap those TikTok rewards in no time!