Career & Money

5 Ways To Package Your Products For The Holidays

Make Christmas work for your business with these five helpful tips

The holidays can be a tricky time for business-to-business (B2B) companies. Unlike business-to-consumers (B2C), B2B marketing isn’t so straightforward. 

B2C campaigns are geared towards the end buyer. On the other hand, B2B sell products or services to other businesses who then resell them, apply them to their offerings or use them for work support. It’s because of this that a more thoughtful approach to B2B holiday marketing is important during this festive season—so you can also cash in on the holiday spirit. 

B2B businesses are varied and involved in different types of industries. The same goes for the number of ways a business can package their products. With industries like logistics and BPOs, to manufacturing and financial services, having just one approach won’t work. With this in mind, let’s dive into some holiday marketing tips that will allow your B2B to take full advantage of the season—no matter what industry you’re in.

Show your clients you care

Christmas is a time for giving, even for B2B. Get into the holiday spirit and give your clients something special. Whatever it is, it should assure them of two things: you’re committed to serving them and you’ll continue to provide service at high standards. 

Corporate gifts can be boring so make sure yours stand out and won’t end up in the trash come New Year’s. They should serve a function and keep your products top of mind. This way, you keep your business visible to your clients throughout the next year. 

While a calendar or planner can be a great way to keep your business within reach, a desk terrarium is an unexpected and out-of-the-box way to keep your brand at the forefront. It’s low maintenance and will help bring a little greenery to your client’s workspace. Portable speakers are also the kind of gift that’s both fun and functional. 

And the best part is that they’ll always remember you when they see and use them. 

“Christmasize” your branding

Go all-in on the Christmas spirit and re-design your logo and website to feature a festive twist. If your company works with software, a holiday-themed update may also be a good idea. Check out Tesla’s Christmas-themed 2017 ‘Easter Egg’ software update for some inspiration. 

These things  will show your clients that you’re going the extra step to stand out from the pack. It also gives them an idea about the traditional values your business holds in high regard. After all, no other holiday hits people on an emotional level quite like Christmas. 

A Christmas-decorated office can also brighten the mood for both your team and any client you bring in for meetings. 

Offer Christmas discounts

To show your customers that you highly value them, give them some special Christmas promotions and discounts. 

Encourage customers to send in their orders and deliveries early by giving hefty discounts and introduce a smart way to beat the Christmas rush. You can even go one step further by making the discounts bigger the earlier they send in their orders. It’s a win-win for everyone!

Keep in mind though that the season is no joke for industries like logistics. Orders start piling up as Christmas gets closer, meaning the possibility of operational bottlenecks. If you’re not using Globe myBusiness Tracker yet, then you might want to look into that now. It’s also a great time to address issues while giving your clients (and other businesses you work with) a little Christmas bonus. 

Get creative with content!

For B2B businesses, packaging is all in the presentation. This is your chance to really get creative with your holiday marketing. 

Whether it’s through a holiday-themed video greeting card or email marketing campaigns to help boost your reach, show clients that you’re thinking beyond the norm. 

Globe Labs is an innovative solution that will take the customer experience to another level. Give clients Sponsored Access to your apps and website, easily stay in touch with them through M360 and engage them with SMS API. These are some great ways to flex those creative muscles and show your clients what you can do.

Channel your inner Santa

Incorporate a CSR program to your holiday marketing campaigns and packaging. For example, you can donate a portion of revenue to charities. Better yet, use packaging made by disadvantaged communities. 

It’s a fulfilling way to help out underprivileged communities who are in most need of compassion during this time. Also, you’ll be demonstrating to your clients that it’s not just your own bottom line that you care about.

With this handy holiday marketing guide, you’ll be able to give your clients the best service while spreading some holiday cheer at the same time.

This year, keep up with the holiday festivities by being part of the holiday festivities.

Art Alex Lara

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