The expansive retail space is located at B3 Bonifacio High Street
Nike Fort is officially back. The sports and lifestyle destination, found in the heart of Bonifacio Global City, reopened its doors to the public on May 22, revealing a revamped 14,000 sq. ft. space.
As the largest Nike retail space by area in Southeast Asia, Nike Fort houses the region’s widest range of Nike products, serving men and women across running, training, tennis, yoga, basketball and golf. It also now comes with a dedicated kids’ section, carrying items for toddlers up to grade schoolers.
“Nike Fort is more than just a Sport Hub; it is also a lifestyle destination for all those who want to pursue an avenue for self-expression through design culture, and creates a seamless connection between digital and bricks-and-mortar experiences,” shares Tarundeep Singh, Senior Director of Nike Partner Stores for Southeast Asia and India region. “As we celebrate Nike’s 50th anniversary this May, we hope Nike Fort will help Filipinos fall in love with sport and with Nike.”
The latest renovation brings to the fore three goals for Nike: “bringing access to sport, adding value to the local community, and creating a destination that brings consumers closer to sport and one another.” At Nike Fort, these principals are evident through three distinct zones unique to the store:
Access to sport: The Sport Hub is a concierge service that helps shoppers find opportunities to participate in sport in the city, as well as avail of styling services. These 60-minute 1:1 sessions with the store stylists are aimed to create looks tailor-made to the customer’s needs, help shoppers discover new sports by matching it with the apparel and footwear, as well as new seasonal styles.
Adding value to local community: The City Replay zone is a studio that brings an assortment of hyperlocal products through customization of tees, totes, caps and shoes via designs of home-grown talent.
Bringing consumers closer to sport and to one another: Experience Studio is a wellness destination that focuses on Nike’s five facets of fitness: movement, mindset, recovery, nutrition and sleep. Consumers can participate in group sessions or sign up for 1:1 expert sessions tailored to their health & wellness goals.
The Nike Fort reopening is ideal in its own way: Since it’s situated in Bonifacio Global City’s green space, which features running tracks, basketball courts, football pitches, parks, and walking trails), Nike here is more than an upgraded retail experience; it’s a sports and wellness hub as well.
“We envision Nike Fort to be the ultimate destination for the Nike consumer in the country,” says Miguel Celdran, Managing Director of Green Tee Inc. “This newly expanded and elevated door will offer the most extensive array of Nike products and services and will accord our visitors a distinctive premium retail experience.”
Nike Fort is located at B3 Bonifacio High Street. Store hours are 11AM to 10PM daily.