Shopping & Lifestyle

Catch the Fashion Event of the Summer: Panasonic Manila Fashion Festival Season 13

Featuring fashion shows, online talks, and more



Panasonic Manila Fashion Festival (PMFF), the country’s premier fashion event, is making its return. From March 30 to April 2, 2022, the industry event organized by GO LIFESTYLE Group Inc. is slated to bring together notable fashion designers and brands as they present their latest collections. In addition, PMFF looks to further enrich the experience with mini programs spotlighting the business of fashion, industry highlights brought to audiences by distinguished figures in fashion and on-ground exhibits that bring PMFF to the public. 


Season 13, which follows the theme “Redefined,” is the organization’s foray beyond the fashion runway format, bridging the digital transformation wave in fashion with the in-real-life celebration of the industry. 


It’s the fashion event of the summer; and ahead, the key dates and programs to tune into.


The Inside Scoop Talk Show 

Host Victor Basa is joined by PMFF show directors, stylists and media representatives in this online talk show series. Here, they give audiences a glimpse of Season 13’s featured designers and brands, walking them through the various fashion narratives, in-the-making-of moments, and more. This streams online for free on the PMFF Facebook page on March 23, 24 and 25.




The Panasonic FB Live 

In the second talk premiering this season, host Nico Locco turns his attention to another behind-the-scenes segment in fashion: how do guests get ready for industry events? Two of today’s hottest influencers join the program to share what they’d wear on the front row at PMFF, while Panasonic Beauty is set to make this mini program an interactive online experience. This streams online for free on the PMFF Facebook page on March 26.


The PMFF Season 13 Presentations

Catch the runway shows of the 20 participating designers and brands. On March 30, see the collections of Renan Pacson, Marc Rancy, Daryl Maat, R.A.F., Azucar, CAMLU and ARANAZ. Next, on March 31, stream the presentations of June Samson Pugat, BARBA, Oz Go, Kelvin Morales, Kaye Morales and Rhett Eala. On April 1, S’TOI|C, Jerome Lorico, Emir Yamamoto, Jun Escario, Alodia Cecilia, Ditta Sandico and Albert Andrada take on Day 3. And finally, on April 2, see the capsule collections of all 20 designers powered by world-leading fashion fabric company STYLEM.




The PMFF Season 13 Exhibits

For its last leg in the season, PMFF takes the online runway experience on-ground through an exhibit series in two key locations: Okada Manila in Parañaque and Greenbelt in Makati. From April 2 to 17, visitors can see up close key looks from each PMFF Season 13 designer at Okada, while they can enjoy the PMFF x STYLEM collections at the Greenbelt 5 Gallery Space.



Learn more about PMFF Season 13 by visiting www.mff-official.com, or following PMFF on Facebook, Instagram, and TikTok.



Art Matthew Fetalver

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