The Evolution Of The iPhone: Celebrating 10 Years Of Innovation

A decade in the market and Apple is showing no signs of slowing down

A decade ago, the very first iPhone was introduced to the market. Were there scowls? Yes. Was there doubt? Definitely. But there was curiosity and awe on the evident innovation that Apple was presenting as well. Fast-forward 10 odd years and we still can’t take our eyes off the company and its flagship devices.

The iPhone

Unveiled in January 2007 and launched to the market in June 2007, the very first iPhone featured a humble 3.5 inch screen, 2 megapixel camera and the groundbreaking multi-touch feature.

The iPhone 3G

A year later, Apple added the 3G feature, which allowed users to connect to 3G-based networks. It also introduced built-in GPS and location services.

The iPhone 3GS

While it looked pretty much the same, the iPhone 3GS was twice as fast and ran on the iPhone 3.0—which we now call iOS.

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The iPhone 4

By 2010, Apple rolled out the fourth generation of its smartphone. With iOS 4, this handheld brought the world FaceTime and the first high-resolution Retina screen.

The iPhone 4S

When Steve Jobs stepped down, Apple’s Tim Cook stepped up to the plate. The first order of business of was the iPhone 4S, which came with a new dual-core processor.

The iPhone 5

Does bigger mean better? For the iPhone 5, it did. The 2012 flagship sported a 4 inch screen, as well as a faster and slimmer upgrade.

The iPhone 5S and 5C

The next generation began the two-release strategy of Apple, with the iPhone 5S regarded as the upscale version as it came with a faster A7 chip, Touch ID and a new motion date processor. Meanwhile, the iPhone 5C was seen as the colorful and more affordable option.

The iPhone 6 and 6 Plus

The iPhone 6 and iPhone 6 Plus continued the increase in size, as they sported 4.7 inch and 5.5 inch screens, respectively. Both were fitted with the A8 processors, better cameras and compatibility with the Apple Pay network. 

The iPhone 6S and 6S Plus

Then came the iPhone 6S and iPhone 6S Plus, each powered by the then-new A9 chip. These flagships also introduced the iOS-using world to 3D Touch, as well as an amazing 12 megapixel camera that could shoot 4K videos. And, of course, this was when Apple debuted the rose gold finish of the iPhone.

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The iPhone 7 and 7 Plus

Last year, the world was introduced to the iPhone 7 and the iPhone 7 Plus. It looked a lot like their predecessors, but introduced slightly-controversial innovations. There was no more audio jack and no more physical home button. But it did include a dual camera, a quad-core A10 Fusion chip and two new colors (Black matte and shiny Jet Black)

The iPhone 8 and 8 Plus

Apple is going all out for the iPhone’s 10th anniversary and announced three new models. The iPhone 8 and iPhone 8 Plus look a lot like their predecessors (except for the glass backs), but each supports wireless charging, is powered by the A11 Bionic processor and runs on 2 GB of RAM.

The iPhone X

In a complete redesign, Apple surprised fans and non-fans alike with the iPhone X. With an edge-to-edge screen and barely-there bezels, the iPhone X is virtually smooth all around. There is also a rich OLED display, a multi-function side button, the A11 Bionic chip and 3GB of RAM to look forward to. And yes, you can expect better battery life and experience full wireless charging.

Naysayer or not, it is clear that Apple has come a long way since it first took on the smartphone market over a decade ago. And when the iPhone 8, iPhone 8 Plus and iPhone X finally hit Philippine markets, you can be sure we’ll be front and center. 

Adie Pieraz

grew up with numbers but fell in love with words by the time she reached her teenage years. She likes to surround herself with mellow music, delicious food and funny fail videos.

Alex Lara

is a creative that loves to tell stories through art direction and curating images that capture, inspire and excite whoever sees them.

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