What's Big on the New iPhone


Plus, a surprise from Globe: the new iPhone X series is coming sooner than you think



Exactly one month ago, Tim Cook hosted Apple’s special event at the Steve Jobs Theater in Cupertino and first got the world acquainted with what is undoubtedly a new era for the brand. Soon, Apple users—the old, new and soon-to-be alike—can revel in the next generation of the iPhone themselves as the iPhone Xs and iPhone Xs Max are set to hit stores soon. For Globe Postpaid users, this drop happens even sooner: subscribers of the ThePLAN have the opportunity to be the first to own the Xs and Xs Max. (Mark your calendars and set your alarms.)


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Photo: Apple


On October 19, Globe Postpaid welcomes its subscribers to exclusively pre-order what is dubbed “the most advanced iPhones ever.” Boasting bigger screens, bigger memory and faster performance, they’re fit for the new generation of world leaders, movers, shakers and innovators—precisely like users of ThePLAN.


Welcome to the New Era

“iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone Xs is not one, but two new iPhone models and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.”


When the folks at Apple announced that big changes were coming, they weren’t bluffing. Expect bigger memory capacity (up to 512GB) and bigger performance with the new A12 Bionic chipset, the fastest processor ever incorporated into an iPhone.


A Remarkable All-Screen Design

What’s more, the iPhone Xs and iPhone Xs Max are the first in the series to feature all-screen designs, marking an exciting milestone for the brand. the 5.8”, 6.1” and 6.5” notch screens are, by far, the biggest ever seen on an iPhone).


“These Super Retina displays with a custom OLED design have iOS system-wide color management for the best color accuracy in the industry,” shared the brand. Imagery is made sharper and clearer, so users can indulge in a more immersive experience when they stream videos, watch movies or play games on their iPhone.


New Innovations Brought to Photography

With the iPhone Xs and iPhone Xs Max, Apple ushers in a new era of smartphone photography, too. The new Advanced Portrait mode creates a more sophisticated bokeh effect, while the Xs and Xs Max dual camera system features 2x optical zoom and superb image stabilization. The added Depth Control feature means users can adjust the background blur in Portrait mode photos to their liking.




The smartest, most powerful chip in the smartphone game, faster performance yet lower power usage and Apple’s most secure facial authentication system: these are just some of the other features packaged in the Xs and Xs Max that now come with a beautiful new gold finish (along with the two original colorways).


Indeed, this year, it’s all about “big” at Apple. Locally, Globe Postpaid wants to make equally big, bold moves and take their subscribers along for the ride. On October 19, Friday, pre-order the iPhone Xs and iPhone Xs Max with Globe Postpaid’s ThePLAN, the most customizable postpaid subscription available in the Philippines. 



Words Nicole Blanco Ramos

Art Alex Lara

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