As the 2016-17 NBA season tips off, the NBA and Globe Telecom, the League’s official wireless and broadband services partner, provide an updated NBA app user experience for sports fans to watch the NBA live on their mobile devices.

Globe customers subscribing to any NBA promo will experience a simpler registration process without the need to input PIN codes to access NBA content on their mobile devices. Once the promo registration is completed, users will receive a link via SMS directing to the NBA app to verify their mobile number. Once authenticated, fans can immediately enjoy watching NBA games and programming on their mobile devices.

The new NBA App experience gives customers a better app experience by just entering their mobile number for verification. Afterwards, one can already watch the games live on their mobile devices.

“Globe is committed to providing the best possible mobile experience so that our customers can access content seamlessly on their devices. By closely working with the NBA, we have developed a streamlined registration process, free of inputting tedious PIN codes. This way, one can easily access NBA games and content anytime,” said Globe Senior Advisor for Consumer Business Dan Horan.

Avid NBA fans can now catch their favorite team games and game specials through their Globe Broadband plan that comes with six months free access to NBA LEAGUE PASS. On mobile, NBA promos are also available in three service offerings: NBA499 for a 30-day premium access, NBA299 for 7 days, and NBA50 for a 24-hour access. To begin the NBA LEAGUE PASS registration process, Globe users must text the preferred NBA promo keyword (NBA499, NBA299, or NBA50) to 8080.

Additionally, the NBA app provides millions of fans access to NBA LEAGUE PASS that features premium content via the Video Vault—a collection of archived NBA videos and TV shows including Hardwood Classics and NBA Inside Stuff. Fans can experience these in HD video, with games having an option for home and away game commentary and integrated game stats modules.

NBA LEAGUE PASS, the league’s live games subscription service, will introduce a completely new way to watch basketball on mobile devices and tablets throughout the 2016-17 NBA season with the introduction of NBA Mobile View. The new NBA Mobile View meets the needs of today’s sports fans and their desire to consume content on the best screen available by providing a zoomed-in, tighter shot of the action that is optimized for the small screen size of mobile devices.

When fans select any game through NBA LEAGUE PASS, NBA Mobile View will appear as an additional viewing option.  Home and Away “traditional” views will remain. Developed by the NBA and Turner Sports through their NBA Digital partnership, the new offering was created by installing new cameras in all 29 NBA arenas with each game having a designated producer specifically for NBA Mobile View.

In 2014, Globe Telecom and NBA signed a comprehensive, multiyear partnership that involves offering customers exciting NBA-related promotions and premium services headlined by NBA LEAGUE PASS for live and on-demand HD access to the NBA regular season and marquee events including the All-Star Weekend, NBA Playoffs, and The Finals.

Jinno Rufino hosts the Globe and NBA Tip-off event that showcased the first game of the Golden State Warriors and The San Antonio Spurs.

The NBA and Globe executives together with Globe ambassadors (From L-R) LA Tenorio, Suzy Gamboa, Amy Ahomiro, Globe Director for Sports Content Martin David, NBA Philippines Marketing Director Carlo Singson, Vice President for Content Jil Go, Senior Advisor for Consumer Business Dan Horan, Jinno Rufino, Nikko Ramos, Aaron Atayde, and Chappy Callanta

Lucky winner Emmanuel Pilar won the all expense paid trip to the U.S. to watch an NBA game! (From L-R) Globe Director for Sports Content Martin David, Senior Advisor for Consumer Business Dan Horan, winner Emmanuel Pilar, Vice President for Content Jil Go, and host Jinno Rufino

Globe Ambassadors LA Tenorio, Jinno Rufino, Amanda Fernandez, Chappy Callanta, Amy Ahomiro, Aaron Atayde, and Mars Miranda with daughter Adriana