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iPhone 12 Pro Max: A New Phone for a New Way of Working - The Business Advisor

iPhone 12 Pro Max: A New Phone for a New Way of Working

As parts of the Philippines have begun reopening post-lockdown, executives are starting to adapt to a new work model that seamlessly integrates both home and office settings into the working environment.


More companies in the Philippines are adopting the “hybrid work model”, where workers alternate office-based and remote work (mostly from home). A recent survey of Filipino CEOs found that 73% of respondents foresee retaining work-from-home policies even after the pandemic eases. 


Successful hybrid work model implementations depend on the quality of the technology its practitioners take with them: vivid displays, high-quality cameras, always-on messaging, and powerful processors that make this all possible. 


The iPhone 12 Pro Max checks all the right boxes: it’s the smartphone that you can depend on for all of your business needs, regardless of where you are. 


A14 Bionic Chip: A Brain with Brawn

At the heart of this premium handset, you’ll find an A14 Bionic chip, the world’s first 5-nanometer processor. Combined with its next-generation Neural Engine and 6GB of RAM, you can expect smooth, lightning-fast performance. 


Despite its brawn, the A14 is extremely energy-efficient, enabling the iPhone 12 Pro Max’s 12 hours of battery life. As a result, you can get plenty of things done before needing to charge your device at the end of the workday.


Thanks to these features, you can write and edit documents, enter data into a spreadsheet, and put together a slideshow: all with just a few taps, even while you’re on the way to work. You can also work on your files during your downtime out of the office, in case you need to catch up on a few tasks long after your workday is done.


Durable Design for a Fast-Paced Lifestyle

Resilience is a quality that many Filipino professionals cultivate. So you’ll want a smartphone that’s just as tough as you are. Your devices should withstand harsh situations, keeping you from losing important work files in an unexpected instant.


In that department, the iPhone 12 Pro Max has you covered. If you accidentally drop it while rushing from one meeting to another, its screen’s Ceramic Shield will keep the display intact. It is also impervious to scratches, so you can toss it into your bag or put it away in your pocket without worrying about your car keys ruining your screen. 


Thanks to its IP168 water resistance, the iPhone 12 Pro Max can even survive being drenched in the rain!


Immersive Display: View Your Work on the Go

When juggling decks and documents between meetings, or scanning through hundreds of slides or pages while you’re in transit, using a device with a large, high-contrast screen can help lighten the load. 


Fortunately, the iPhone 12 Pro Max’s bright Super Retina XDR OLED display allows you to comfortably view your slides in the palm of your hand. Thanks to its super-thin bezels, the 6.7-inch screen is big enough to display charts, graphs, bullet lists, and other information at a comfortable size, reducing unnecessary eye strain. 


Its 2778 by 1284 pixel resolution at 458 PPI packs a surprising amount of content without sacrificing clarity nor fidelity, resulting in crisp texts, as well as sharp, vibrant, and color-accurate images.


Capture Fleeting Moments with an Advanced Dual Camera

A hybrid work model doesn’t discriminate between work you do in the office, at home, or in between. Wherever you go, you’ll want the capacity to record work-essential events with the sharpest camera you can fit in your pocket. 


The iPhone 12 Pro Max comes with three 12-megapixel rear cameras that work great for both day and night shots. Given the need for social distancing, the ultra-wide 13mm camera is perfect for capturing group shots in open environments. 


For the same reason, the 65mm telephoto module can also be useful for taking photos at a safe distance. And with 4K HDR video recording combined with Dolby Vision technology, you can record high-quality videos to document your workplace’s events and unforgettable wins.


Display6.7 inch Super Retina XDR OLED capacitive touchscreen, 1284 x 2778 pixels, Ceramic Shield
CPUApple A14 Bionic (5 nm) Hexa-core (2x3.1 GHz Firestorm + 4x1.8 GHz Icestorm)
Storage128GB + 6GB RAM
Rear Camera

Triple Camera System: 12 MP wide, 12 MP telephoto, 12 MP ultrawide

Video 4K@24/30/60fps

Front Camera12MP, Front Camera with SL 3D sensor for depth estimation
ConnectivityGSM / CDMA / HSPA / EVDO / LTE / 5G
FeaturesScratch-resistant glass with Ceramic Shield, oleophobic coating
IP68 dust/water resistant (up to 4m for 30 mins)
Face ID, accelerometer, gyro, proximity, compass, barometer
Siri natural language commands and dictation
SecurityFace ID
AudioApple Lossless
Dolby Digital (AC-3)
Dolby Digital Plus (E-AC-3)
Dolby Atmos
OSiOS 14.1, upgradable to iOS 14.2
BatteryNon-removable Li-Ion 3687 mAh (14.13 Wh)
Up to 12 hours battery life
ColorSilver, Graphite, Gold, Pacific blue (subject to stock availability)

Ready to make the iPhone 12 Pro Max (128 GB) your trusty work phone in the next normal? You can make it yours with Plan 1799 powered by Business Boost 2.0 (with an additional cash-out of PHP 1,750 per month for 24 months). The Plan comes with unlimited AllNet mobile and landline calls, texts, 10GB of mobile data, and one unlimited messaging app. You can also get 1GB free for any app of your choice. 


To place your order, don’t hesitate to reach out to your dedicated Globe Business Account Manager today.


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