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Across industries, enterprises are collecting more data than ever. Yet despite this surge, many leaders find themselves asking the same question: “Why aren’t we getting more value from all this information?”
According to NewVantage Partners’ Big Data and AI Executive Survey, while 97% of executives are investing in data initiatives, only 24% say their companies are truly data-driven.1 In Southeast Asia, Gartner found that over 80% of data leaders struggle to deliver real business outcomes from their data strategies.2
For Philippine businesses, this gap translates into missed opportunities—whether it is a retailer failing to anticipate customer demand, a bank reacting too late to fraud, or a logistics firm unable to optimize routes in real time.
The Real Problem is Not Data Scarcity—It is Data Readiness
The common misconception is that enterprises need more data. In reality, what they need is better readiness to use the data they already have.
- Siloed data in departments means holistic insights remain untapped.
- Legacy platforms make data processing slower and harder to integrate.
- Unclear ownership leaves accountability gaps.
- Shortage of analytics talent makes interpretation even harder.
McKinsey warns that companies that do not address these barriers risk drowning in data but starving for insight.3
From Collection to Activation: A New Enterprise Mindset
Solving these challenges is not just a technology play; it is a cultural shift. Organizations need to move beyond the idea that collecting data is enough. Instead, they must focus on activating data by turning it into real-time, actionable insights that guide every part of the business.
- For IT leaders, this means building an agile infrastructure that can unify and process data at scale.
- For Marketing and CX leaders, it means using analytics to understand customer intent and personalize interactions.
- For HR leaders, it means tapping workforce analytics to improve retention and development.
Enterprises that succeed here do not just manage data—they compete with it. According to Gartner, by 2026, more than 25% of Fortune 500 chief data and analytics officers will be accountable for at least one leading revenue-generating product powered by analytics. This signals a shift: analytics is no longer a support function but a central growth engine.4
How Globe Business DAaaS Helps Enterprises Cross the Gap
That is why Data Analytics as a Service (DAaaS) is becoming essential. More than a technology stack, DAaaS is about enabling organizations to accomplish various feats.
- Break silos by unifying data sources across functions
- Unlock speed with real-time analytics and rapid data processing
- Simplify ownership and governance through structured frameworks
- Democratize analytics so insights are not limited to data scientists, but accessible across Marketing, CX, IT, and HR teams
By shifting focus from collection to activation, DAaaS provides expertise and guidance to enterprises to better maximize raw data into faster decisions, better efficiency, and stronger competitiveness.
The Future: Competing on Insight, Not Intuition
The enterprises that will thrive in the next decade are not those that collect the most data, but those that know how to activate it to shape strategy, delight customers, and innovate ahead of the market.
For Philippine enterprises, the opportunity is here. The question is no longer whether you have the data—it is whether you can make it work for you.
Register now to watch our Technically Speaking episode and learn how to drive growth, efficiency, and innovation into your business. When you are ready to start your digital journey, talk to a Globe Business Customer Relationship Manager and explore the right solutions for your needs.
Sources:
https://www.businesswire.com/news/home/20220103005036/en/NewVantage-Partners-Releases-2022-Data-And-AI-Executive-Survey
https://www.gartner.com/en/articles/gartner-strategic-data-and-analytics-predictions-through-2028
https://www.gartner.com/en/insights/digital-marketing-strategy
https://www.linkedin.com/pulse/data-paradox-ahmet-acar-lbfje/
