This new year, upgrade your closet while serving a greater cause as Globe and SMAC bring back their holiday campaign, “Ibalik ang Sarap ng Pasko sa Hapag.”

By shopping with SM Retail affiliates, not only do you get to enhance your wardrobe with the latest trends, you can also support The Hapag Movement and SM Foundation initiatives by donating your SMAC points. Your style becomes not just a powerful statement but a catalyst for change.

Here’s how you can participate:

SM FASHION (December 15, 2023 to January 31, 2024):

When you spend a minimum of ₱2,000 on accessories, shoes, bags, luggage, men’s wear or ladies' wear, you can donate 200 SMAC points to this cause. Each of your selections becomes a step towards making a difference.

LEVI’S (December 15, 2023 to January 31, 2024):

With a minimum spend of ₱5,000, contribute 150 SMAC points. Your favorite Levi's attire goes beyond style; it extends a helping hand to those in need.

FOREVER 21 (December 15, 2023 to January 31, 2024):

A minimum spend of ₱3,000 on any item allows you to donate 100 SMAC points. Your trendy picks at Forever 21 resonate with generosity and care.

ECCO (December 15, 2023 to January 31, 2024):

By spending a minimum of ₱10,000, you can contribute 100 SMAC points. Your choice of ECCO's premium products reflects a commitment to both quality and community.

SIMPLY SHOES (December 15, 2023 to January 31, 2024):

A minimum purchase of ₱1,500 enables you to donate 100 SMAC points. Every pair of shoes bought at Simply Shoes is a step towards the greater good.

“Through our campaign for the Hapag Movement, we rally behind our members once more to shop for a cause. By getting a SMAC kit if you don’t have a SMAC yet, and by shopping at our participating stores, points will be donated on your behalf and you will get to refresh your wardrobe with a purpose,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC.

“Let your style selections become instruments of hope and solidarity. Each article of clothing and each accessory you pick from SMAC partner stores is more than a fashion statement – it's a commitment to making a difference in the lives of our fellow Filipinos,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.

Globe and SMAC’s collaboration, now in its second year, marks an important stride in uniting technology, corporate responsibility, and community engagement.

The Hapag Movement, aiming to support 500,000 Filipinos affected by involuntary hunger, transforms shopping experiences into opportunities for giving. This initiative aligns with Globe’s vision of creating sustainable solutions, envisioning a future where hunger is a thing of the past.

Contributions can also be made through GCash, credit cards, and the GlobeOne app are also welcomed. Join SMAC and Globe in their annual collaboration to give back to the community. Style with purpose, and let your fashion choices echo with empathy and empowerment.

Public Company Information:
PSE: GLO