Filipino families have always had a deep-rooted tradition of gathering around the dining table— hapag in the local language— not only to share meals but also to share stories and laughter, and create memories together. This makes the hapag more than just a dining table. It is a symbol of the family's bond and love for one another.

However, for 15 million marginalized and vulnerable Filipinos, the hapag becomes a source of despair, as parents and children suffer from involuntary hunger due to a lack of resources.

This reality led Globe to lead and develop The Hapag Movement, which aims to address the country’s hunger situation by providing food relief and livelihood opportunities to 100,000 families.

One of the companies that recently expressed support for the advocacy is Kyani Philippines, a corporate member of the Rotary Club of Makati Business District (RCMBD) which earlier entered a four-year partnership with Globe to raise funds for The Hapag Movement.

As a global health and wellness company, Kyani seeks to uplift the lives of women, children, and families worldwide. In the Philippines, Kyani earlier provided supplemental feeding for close to 20,000 public school children and continues to provide meals to children in Payatas.

Partnering with Globe, Kyani hopes to expand its reach and promote wellness through The Hapag Movement.

Speaking about Kyani’s commitment to The Hapag Movement, its Country Manager Kate Bellosillo, a single mother of eight, sees The Hapag Movement as a cause that is deeply personal as she understands the significance of providing her family with nourishment and love.

“If our hapags can speak, what stories will they tell about our lives and homes? It's not easy to raise eight children, but one thing I made sure of as a mother was to always put good food on the table. No matter how simple, basta masarap at galing sa puso ang paghahanda. And I think this is what Globe had in mind when they conceived the title hapag. It's not just putting food on the table, it’s anchoring the family members to that part of their home, which brings a lot of beautiful memories,” she pointed out.

Bellosillo appealed to other Rotary Club members to help The Hapag Movement, saying: "Our hapags have been bountiful over the last few years, despite all the difficulties in life. We are called now to share from the riches of our table with people who have nothing and no one. The Hapag Movement is an invitation for all of us, regardless of where we are and who we are, to give, to share, to bless.”

Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group, also encouraged others, whether in the country or overseas, to do their share.

“We are open to all partners.  The beauty of The Hapag Movement is that it is not done by Globe alone. We are only a platform. We have implementing partners—Ayala Foundation. Caritas Philippines, Tzu Chi Foundation, and World Vision—and what we intend to do is to at least feed 100,000 people, upskill them and provide them with initial livelihood,” Crisanto said.

Globe has opened credit card donations via The Hapag Movement website, allowing Filipinos abroad to contribute to the cause. Those in the Philippines may use Globe Rewards via the GlobeOne app and GCash as donation platforms aside from credit cards.

The Hapag Movement serves as a reminder that even in difficult times, Filipinos can still come together to help one another. To support The Hapag Movement, visit the Globe of Good website.