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Carl Raymond R. Cruz

President and CEO

2025 was a challenging year that tested our resilience, sharpened our vision, and reaffirmed our purpose. At Globe, we have always believed that connectivity is more than a service; it is a lifeline to many. This year, we carried that belief forward with renewed passion and energy, ensuring that every milestone is collectively achieved with our customers in mind. 

 

Our strategy remains robust and clear. We are committed to earning customer loyalty by innovating products that truly serve and empower. We strive to deliver the best customer experience by ensuring consistent and reliable service across every touchpoint. And we pledge to serve our customers sustainably, embedding eco-friendly and socially inclusive practices in everything we do. 

 

As we look back on 2025, we see a year of grit and growth, but most importantly, a year of unwavering malasakit for the Filipino customer. This is genuine care that is reflected in every investment, every innovation, and every act of service.

 

Financial Performance

 

Delivering strong on our top-line results, our Core Net Income reached PHP 20.9 billion, balancing higher interest expenses and depreciation charges with increased efficiencies and stronger contributions from our affiliates. 

 

Driven by a focus on healthy profitability and consistent service quality, our EBITDA reached a four-year high of PHP 87.6 billion, growing by 1% year-on- year. Our EBITDA margin remained exceptionally strong at 53%, well above the company’s guidance. Mobile revenues hit a record PHP 116.9 billion, fueled by robust customer activity and sustained data usage across both Prepaid and Postpaid customers. This was led by an all-time high of PHP 101.2 billion in mobile data revenues, now 87% of the total, as we successfully pivoted our offerings to meet the evolving digital lifelines of our customers. 

 

Our Broadband segment grew this year with PHP 24 billion in revenue, as customers migrate to Fiber technology. Fiber now accounts for 91% of segment revenues, with a subscriber base that expanded by 43%, ensuring more Filipino households enjoy the reliable connectivity they deserve. 

 

Our Corporate Data business achieved record revenues of PHP 20.7 billion, signaling a stabilization in enterprise spending and a growing demand for our ICT-related services. By integrating AI and investing in critical infrastructure such as subsea cables and data centers, we are moving beyond simple connectivity to provide integrated, technology-led solutions that empower our nation’s digital transformation.

 

More than our financial achievements, we focused on digital inclusion and customer experience to sustain growth and create long‑term value for our stakeholders.

 

Narrowing the Digital Divide at Scale

 

In 2025, Globe accelerated its efforts to bridge the digital divide. We added 1,549 new 5G sites and deployed 115,082 fiber‑to‑the‑home lines, expanding access to high‑speed internet for Filipinos. By year‑end, Globe’s 4G network reached 96.41% of the Philippine population, ensuring that nearly every Filipino has access to reliable connectivity. 

 

Your company’s sustained network investments to elevate customer experience and broaden access to high-speed internet were recognized by Ookla, naming Globe the Philippines’ Most Consistent Mobile and Fixed Network for the period of 2H 2025 and Q4 2025, respectively. This recognition places Globe among the top Mobile and Fixed Broadband Operators in Southeast Asia to achieve national-level consistency awards across both mobile and fixed networks. In addition, Ookla also recognized Globe to have the widest 5G coverage in the country in 2H 2025. 

 

Affordability is central to inclusion. Between 2019 and 2025, the price per gigabyte of our most popular mobile data plans dropped by nearly 60%, with a further 17% decrease from 2024 to 2025. This downward trend extends to our entry-level home fiber services; rates for our prepaid fiber decreased by 50% from 2022 to 2024, while our lowest postpaid plan saw a 75% price reduction. Today, customers enjoy 4x faster speed for the same cost as in 2022. 

 

Through the Bayanihan SIM Project, Globe, in partnership with the Department of Information and Communications Technology, will provide SIMs to public school students and teachers in geographically isolated and disadvantaged areas. This marks a significant step in bringing free and reliable connectivity, helping learners and teachers in far‑flung public schools gain access to digital tools, proving that every Filipino student deserves a fair chance to thrive in a connected world. 

 

True digital empowerment also means equipping Filipinos with the skills to navigate the online world safely and responsibly. Through our Digital Thumbprint Program, Globe engaged with 16,560 students and educators in 2025 alone with hands-on workshops on digital citizenship, privacy and online safety, and child protection. Since its launch in 2016, DTP has reached nearly two million Filipino students nationwide.

 

Serving Customers Where They Are

 

Customer centricity is embedded in our everyday operations both as a business practice and philosophy. In 2025, we deepened our engagement through innovative programs and physical touchpoints. 

 

Globe has delivered enhancements in its queue and service management, with process optimization and automation as key enablers. These efforts have improved both waiting and handling times for our customers. The average waiting time in 2025 was reduced from 32 minutes to 17 minutes, marking a substantial 47% improvement. This is a direct reflection of our commitment to customer-centric service delivery and operational excellence.

 

We also expanded our reach through microshops in Vigan, Sorsogon, and Boracay, and a new airport kiosk at NAIA Terminal 3. Combined with our renovated digital-first stores in Robinsons Manila and Alabang, these touchpoints ensure a seamless, inclusive experience across the archipelago. 

 

The Globe Care Crew Program immersed nearly 70% of employees in Globe Stores to better understand customer needs firsthand and turn insights into action. By working on the frontlines, we strengthened customer experience as a true differentiator, reinforcing our commitment to be present when and where our customers need us most.

 

Wider Digital Trust

 

Recognizing that security and trust are the foundations of digital inclusion, Globe has taken bold and decisive steps to protect customers online and lead in addressing cybersecurity. Working with partners like GCash and BPI, we launched the testing of Silent Network Authentication, a next‑generation technology that verifies identity directly through our network, eliminating the vulnerabilities of one‑time passwords and shielding users from scams and fraud. This innovation, part of our G Verify portfolio, is a milestone in building safer, more intelligent digital experiences for millions of Filipinos. 

 

Aside from removing clickable links from official Globe SMS advisories and being the first telecom company in the Philippines to implement non-delivery of all person-to-person SMS with clickable links within its network, we also successfully launched SMS Scam Shield on the GlobeOne App to protect users from spoofing sender IDs and phishing attacks. We also ensure close coordination with the Department of Information Communication and Technology, National Telecommunications Commission, National Privacy Commission, Cybercrime Investigation and Coordinating Center, and Bankers Association of the Philippines and their member-banks to combat ICT‑enabled crimes. 

 

Globe currently chairs the Global Anti‑Scam Alliance Philippine Chapter, aligning with stakeholders across payments, banking, tech, and civil society to fight online scams. 

 

These initiatives reaffirm our leadership in fraud protection and our commitment to safeguarding Filipinos in the digital space.

 

Future-Ready, Augmented Workforce

 

Our employees are our greatest asset. In 2025, Globe earned its first‑ever Great Place to Work® Certification, with 85% of employees affirming Globe as a great place to work, 20% higher than the industry average. 

 

At the 2025 ACES Awards, Globe was named Best Workplace in Asia, the highest distinction awarded among all Top Workplace finalists. The company has also now been recognized seven times in the Top Workplace in Asia category, earning The Virtuoso’s Black and Gold Centaur Trophy. Together, these recognitions reinforce Globe’s reputation as a trusted, people-first, and forward-looking leader in the Philippines and across Asia. 

 

The iSpeak survey recorded a 91% Sustainable Engagement score, underscoring the strength and continuity of our culture of care, inclusivity, and innovation. iSpeak is a platform where employees openly share their sentiments on key aspects of the workplace, ranging from culture and inclusivity to innovation and sustainability. This score reflects a high level of employee satisfaction and commitment, surpassing both the Philippine National Norm and Global High Performance Norm. 

 

Globe also reinforced its zero‑tolerance policy against corruption, upholding the highest standards of honesty and integrity across all operations. This continuing commitment ensures that our employees work in an environment built on trust, fairness, and accountability—values that safeguard both our people and our customers. With integrity at the core of our culture, we empower our teams to innovate with confidence, knowing that every action contributes to a workplace defined by transparency and ethical leadership.

 

At Globe, caring for our people means equipping them to thrive in a fast‑changing world. Through our AI Group, employees now design and deploy their own copilots and agents, transforming Globe into an augmented organization. Our AI strategy combines broad employee enablement with focused enterprise initiatives to ensure innovation scales responsibly across the business. 

 

The impact of this shift is tangible: 85% of our workforce using AI reported an increase in productivity with three (3) to four (4) hours saved per week, empowering our teams to serve customers faster, solve problems earlier, and innovate with confidence. From generative AI quality audits that save millions by optimizing and automating B2B’s audit process, AI enables our people to focus on higher‑value work while delivering more personalized, intuitive experiences for customers.

 

Resilience and Sustainable Progress

 

Sustainability is at the core of Globe’s corporate strategy, reflecting its responsibility to both the planet and the nation. With climate change demanding drastic emissions reduction worldwide, and the Philippines among the most vulnerable, Globe is committed to leading in resilience and sustainability. The company balances ambitious carbon reduction targets with a strong focus on social empowerment, ensuring progress that protects communities while safeguarding the future. 

 

On our path to Net Zero, we achieved a year-on-year 15% reduction in Scope 1 and 2 emissions and a 9% reduction in Scope 3, significantly outpacing our near-term linear annual reduction rate targets of 4.2% and 2.5%, respectively. To reflect our evolving business strategy, Globe will resubmit its emissions inventory to the Science Based Targets initiative. By establishing 2025 as the company’s new base year, we are recalibrating our targets to remain transparent and fully aligned with our current operational footprint. 

 

Central to this is the increase in renewable energy share in electricity consumption to 34%, as we work toward a 42% share by 2030. By year end 2025, over 300 sites of Globe are running on renewable energy due to accelerated on‑site solar installation and leveraging power purchase agreements through Retail Aggregation Program, GEOP, and RCOA. 

 

Your company’s commitment to climate transparency and adoption of current best practices for environmental stewardship was recognized with an A- score for CDP Climate and A score for CDP Supplier Engagement Assessment for 2025, placing Globe among global leaders in driving climate action. 

 

Globe is proud to be one of only six (6) telecom companies worldwide that joined the inaugural round of the GSMA Green Network Index. By contributing to research to further decarbonize network infrastructure and reduce greenhouse gas emissions in the industry, we are proving our dedication to climate leadership. Our efforts to drive greener networks go beyond compliance; they are vital investments for a more liveable future for all. 

 

During typhoons and earthquakes, connectivity can spell the difference between safety and peril. We dispatch rapid‑repair teams to reestablish connectivity quickly, and we activate Libreng Tawag, Libreng Charge, and Libreng WiFi, or free calls, charging, and internet access, so families can reach loved ones and responders can coordinate relief. In 2025 alone, Globe, together with its partners, deployed relief operations in over 120 areas and set up 93 LTLCLW sites to keep communities connected when they needed it most.

 

By the end of 2025, the Hapag Movement supported over 150,000 families, including agricultural partners and public schools, with donations from Globe customers and corporate partners. Moving into 2026, the program will scale its impact by prioritizing the fight against child stunting alongside supporting local community livelihood programs. 

 

Globe’s commitment to sustainable development was underscored by several recognitions in 2025. Globe was named the Best in ESG Practices in Telco- Philippines at the 2025 International Finance Awards and earned a Gold award in the Good Health and Well-being category at the 2025 Asia ESG Positive Impact Awards. Consumer sentiment further validated these efforts, with Globe winning Standard Insights’ Consumer Choice Awards for Most Sustainable Mobile Network and Most Active Mobile Network for the Environment in the Philippines in the same year.

 

2026 will be an Acceleration Year

 

As we forge ahead, Globe is ready to Go Forward Together on all fronts. In 2026, we are embedding empathy and human intelligence into our AI‑powered products, deepening partnerships with government units and industry leaders to strengthen disaster preparedness and digital inclusion, while upholding our values of care, integrity, and nation‑building in everything we do. 

 

To our investors, customers, employees, and partners, thank you for being part of our 2025 journey. I foresee 2026 to be a year of acceleration, where innovation, AI, and customer focus will further dictate lasting and scalable impact. We are ready to shape a future where connectivity uplifts lives, strengthens resilience, and secures long‑term value for all to create a Globe of Good.

A Message from Jaime Augusto Zobel de Ayala

Despite a challenging economic environment, Globe delivered resilient growth while strengthening its role as a trusted driver of digital inclusion, innovation, and long-term national progress.

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