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Shopping & Lifestyle

15 Eco-Friendly Pinoy, Korean, and Japanese Beauty Products

Sustainable living starts with simple swaps. Just like bringing your own eco bag, using eco-friendly beauty products reduces waste and helps protect natural resources.


Start with this sustainable beauty product guide. Learn how to recognize if a product is good for an environment. Then, discover the standout products from “clean and green” Filipino, Korean, and Japanese brands. You’ll find the perfect match for your needs, budget, and green living goals.

How Do I Know If a Beauty Product is Eco-Friendly?

Flat lay of beauty products with leaves.

Eco-friendly beauty products protect natural resources and minimize waste.

Before buying any product, check three things: what it’s made of, how it’s made, and how it’s packaged. This will tell you if it’s eco-friendly.


Do some research on the brand you’re buying from. Check the brand website or a store’s product page. It also helps to know what these terms mean. 


  • Natural. It’s made from natural sources like plants, animals, and minerals.
  • Plant-based. Its main ingredients are sourced from plants, but it may still contain some animal-sourced ingredients. 
  • Vegan. It doesn’t contain any ingredients from animals, which avoids the environmental impact of animal farming like greenhouse gases and deforestation.
  • Organic. Its ingredients are grown using methods that protect the soil and water, and reduce pollution (i.e., no synthetic fertilizers or pesticides). Not all natural or plant-based beauty products are organic. Look for certifications from organizations like USDA, COSMOS, and ECOCERT. 
  • Cruelty-free. Its ingredients and the final product aren't tested on animals.
  • Eco-friendly packaging. Its containers are biodegradable, recyclable, reusable, or refillable. 


Now that you know what to look for, consider buying from eco-friendly Pinoy or Asian brands. You can support local businesses or find products made for tropical weather. 


Bargain Alert: Globe Go+ Promos come with a discount voucher you can use at beauty stores. Choose from 10% off for SM Beauty, ₱100 off for Watsons, or up to 20% off for Lazada. Download the GlobeOne app to redeem your Globe Rewards points for Lazada and Shopee vouchers. 

Pili Ani (Philippines)

Photo of Pili Ani natural lip tints against smears.

Pili Ani skincare and lip care contain pili oil, which has anti-aging properties and is more moisturizing than argan oil. 

Image Credit: Pili Ani

This premium Filipino natural skincare brand is known for its anti-aging products, which use pili and elemi oils (the “secret ingredient” of a French luxury label). CNN and global lifestyle media brand Pop Sugar even wrote about it. The brand also had a collab with social media superstar Bretman Rock. 


Pili Ani is cruelty-free, ethically sourced from local farmers, and approved by the USDA and USFDA. The company is working on organic certification. 



  1. Self-care Night Recovery Oil (₱3,590, 40 ml). Reduces fine lines and wrinkles, brightens dull skin, and soothes redness. 
  2. Moisturizing Tinted Pili Lip Butter (₱850). Heals dry, chapped lips while leaving a natural tint that looks like your lips but better.
  3. Natural Radiance Facial Moisturizer Cream (₱3,250.00, 50 ml). It lightens dark spots, brightens the skin, and protects the skin from the effect of free radicals.


Where to buy: Visit their website (free shipping for orders above ₱1,000), official Lazada store, the Pili Ani store in Power Plant Mall in Makati, or partner stores like Kultura, Beauty Bar, Watsons, and All Green Boutique. 

Apotheke Science (Philippines)

Group photo of Apotheke products on a mat.

Apotheke products are handcrafted in the Philippines and made from local natural ingredients.

Image Credit: Apotheke Science Instagram

On a budget? Apotheke Science, a Pinoy brand developed by a molecular biologist, offers skincare products that cost less than ₱300. You can get a complete skincare line for about ₱1,500. 



  1. Skin Doctor (₱299, 40 g). Initially developed for chemotherapy patients with damaged skin from radiation, it restores moisture and glow after sun exposure, stress, or sleep deprivation. 
  2. Niacinamide Serum (₱249, 100 ml). Tightens pores and evens out your complexion, then soothes irritation with aloe vera. Try this if your skin is dry or recovering from acne treatments.


Where to buy: Visit their official Shopee and Lazada stores. Check their Facebook and Instagram for the latest promos.

Lana (Philippines)

Group photo of Lana skincare products with flowers in the background.

Lana’s pretty and durable packaging is designed to be repurposed. Use as travel kits or storing handwash or DIY beauty mixes.

Image credit: Lana

The “skin-inclusive” Pinoy brand uses natural, cruelty-free ingredients and is committed to zero waste. It has pretty packaging you’ll want to repurpose and a refill station in Las Piñas. The company also packs shipped items in shredded paper instead of bubble wrap.


Lana has more extensive skincare lines than most local natural brands. Got oily, sensitive, or mature skin? You’ll find the perfect product to address your specific needs. 



  1. Skin Protect Brightening Sunblock (₱599, 100 ml). It provides SPF80 protection and can be used as a makeup primer. 
  2. Hydrate & Luminate Elixir (₱949, 40 ml). Do you have acne? This serum heals active pimples, reduces redness, and fades acne marks. 


Where to buy: Visit their website (free shipping for orders above ₱999) or check their Facebook for upcoming bazaars. 

Zero Basics (Philippines)

Group photo of Zero Basics vegan products in a wooden box with flowers.

Zero Basics products are sold in large reusable containers. This helps you save money and reduces packaging waste. 

Image Credit: Zero Basics Facebook

One of the few vegan Filipino beauty brands, Zero Basics first gained a cult following for its natural deodorant and toothpaste. Their skincare products have dozens of five-star Facebook reviews. 



  1. Face Serum (₱900 for 100 ml). Try using it with a gua sha or facial massager at night. The relaxing scent helps ease you into sleep, and you’ll wake up with baby soft skin.
  2. Face Toner and Mist (₱750 for 1 liter). One bottle lasts for months! Transfer to a small spray bottle to rehydrate your skin throughout the day. 


Where to buy: Message Zero Basics on Instagram or Facebook to order online or get their bazaar schedules. Some products are available at partner sites like The Vegan Grocer and Berde Eats.

Innisfree (Korea)

Stylized photo of Innisfree No Sebum Mineral Powder with a cloud of powder.

Innisfree has sold over 72 million units of No Sebum Mineral Powder since its release.

Photo Credit: Innisfree Philippines

Looking for natural Korean makeup? Innisfree uses plant-derived ingredients sourced from Jeju Island. 


The popular Korean cosmetic brand also changed its packaging to use less plastic or recycled plastics. The boxes are made from responsibly harvested wood fiber and printed with biodegradable soy ink.


Innisfree is certified cruelty-free and is expanding its line of vegan beauty products. All its sunscreens are coral reef-friendly. 



  1. No Sebum Mineral Powder (₱450, 5 g). The fine, transparent powder controls oil and helps makeup last for up to 12 hours. It can also refresh a greasy scalp. The formula is vegan-certified. 
  2. Retinol Cica Repair Ampoule (₱2,050, 30 ml). Treats acne, blemish scars, dryness, and redness to make skin as smooth and flawless as a peeled egg. 


Where to buy: Visit the Innisfree stores in SM malls or buy from the official Innisfree Philippines’ website, Shopee, or Lazada stores. 

Dear, Klairs (Korea)

Empty bottles and jars of Klairs products.

In Klairs Korea, customers can exchange bottles for mini products. Empty bottles are upcycled into merch.

Image Credit: Dear, Klairs

Klairs is a vegan beauty brand certified by both the Korean agency and the internationally recognized Vegan Society Trademark.



  1. Supple Preparation Facial Toner (₱1,150, 180 ml). Botanical extracts balance the skin’s PH levels and leave it soft and hydrated.
  2. Freshly Juiced Vitamin Drop (₱1,500, 35 ml). Contains 5% pure Vitamin C, a powerful antioxidant that delays aging, and brightens and evens out the skin tone. 


Where to buy: Shop the official Lazada or Shopee stores or visit Beauty Bar at SM Mall of Asia or The Podium.

Hada Labo (Japan)

Hands hold an open jar of Hada Labo cream, near a table with other skincare products.

Hada Labo is best known for its hydrating products, which contain different kinds of hyaluronic acid.

Image Credit: Hada Labo Philippines

The Japanese cosmetic brand has switched to 100% recyclable bio-based bottles, introduced refill pouches for some products, and redesigned containers to reduce waste. 



  1. Hydrating Face Wash (₱385, 100 g). Gently washes away impurities without drying the skin.
  2. Hydrating Lotion (₱685, 170 ml). Contains four types of hyaluronic acid that penetrate inner skin layers and heal the moisture barrier.


Where to buy: Hada Labo is available at Watsons or you can visit their website


Shopping for eco-friendly beauty products? A reliable connection like a GFiber Unli Plan or GFiber Prepaid WiFi ensures you can find the best deals without leaving home. You can also use GCash for secure, cashless transactions. With just a few clicks, you can have your beauty finds delivered to your doorstep. Your radiant, sustainable beauty routine is just a few clicks away!

Vibe check! How does this make you feel?