CorporateGlobe Partners With MMDA to Bring the Christmas Tradition of MMFF to Filipino Homes via Upstream
Oct 26, 2020 | 11:21 AM
The holiday season is fast approaching and while Filipinos are known to have the grandest (and longest) celebrations out there, with the current situation, the festivities will surely be different this year. By this time last year, the Christmas craze had begun with establishments festooned with decorations and lights, malls crowded with shoppers, and the warm happy buzz that we love about the “ber” months. This Christmas might feel worlds away from last year, but Filipinos still have much to look forward to, with new ways to enjoy the season. One of the best examples is the annual Metro Manila Film Festival (MMFF), a longstanding and cherished Christmas tradition, which usually runs in cinemas from December 25 until the first weekend of January in the following year. MMFF features a line-up of locally made films of different genres that is ideal for all members of the family to enjoy. Since cinemas are still closed to the public, MMFF organizer, the Metro Manila Development Authority (MMDA), is finding new ways to keep the holiday tradition alive, bringing the magic of the film festival to Filipinos here and abroad.