AdSpark and Payless recently introduced a tech-driven approach to shopper engagement through the Payless Bigatin Promo, leveraging digital solutions to create a more interactive and rewarding experience for consumers.
Powered by SparkTech and SparkRewards, the promo streamlined participation and prize disbursement while providing Payless with valuable customer behavior insights to enhance future activities.
By enabling brands to collect and analyze real-time consumer data, SparkTech provides businesses with the tools to tailor their marketing strategies for greater impact and relevance.
“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” said JL Erestain, AdSpark COO.
RJ Sumilang, Director of Growth of AdSpark, said: “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”
"This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” said Raymond Kalaw, Group Product Manager, Payless.
The Payless Bigatin Promo introduced a frictionless entry mechanism powered by SparkTech, where consumers simply scanned QR codes on promotional materials to participate.
Incorporating a tiered rewards structure through SparkRewards, the promo ensured instant validation and reward disbursement that gave customers more opportunities to win major prizes based on their spending level.
Prizes included exclusive tickets to the highly anticipated Grand BINIverse Concert with soundcheck access, as well as substantial cash rewards of ₱100,000.
With a minimum purchase requirement of just ₱10, the promo was made accessible to a broad audience, ensuring inclusivity while maximizing reach.
The campaign showcased the impact of AdSpark in unlocking new opportunities for engagement, customer retention, and business growth.
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