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Globe Business Turns Enterprise Tech Into a Hands-on Experience with Experience Rooms

September 28, 2026
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Glenn Estrella speaks on stage at the Globe Business G Summit 2026.
Glenn Estrella, Vice President at Globe Business, highlights how the Experience Rooms gave business leaders a clearer view of how networks, APIs, security, and AI work together as one coherent system.

As organizations expand their digital footprints, the challenge is shifting from adding more technology to making existing systems work better together. With enterprises managing an average of 120 applications across fragmented software environments, business leaders are increasingly looking at how networks, application programming interfaces (APIs), security, and artificial intelligence (AI) can work together as one coherent system.

 

Globe Business brought this idea to life at the recently concluded, G Summit 2026, through the Experience Rooms, an immersive executive experience that transforms complex current and next-generation technologies into environments leaders could see, test, and interact with. Through four purpose-built experience zones, leaders saw how networks, APIs, security, and AI can work together, offering a tangible look at what Globe Business calls the autonomous enterprise.

 

Executives view interactive cybersecurity simulation in Globe Experience Room.
Executive participants test layered cybersecurity defenses—including SASE, API Security, Cloud Security, and Zimperium MAPS—inside an interactive digital grid simulation.

“For business leaders, the challenge is knowing which technologies can make a real difference to their operations and how these can work together as they grow. We wanted them to leave the Experience Rooms with a clearer view of what is possible today, what is coming next, and how they can apply these technologies to their own business,” said Glenn Estrella, Vice President at Globe Business.

 

Across four immersive experience rooms, business leaders saw how Globe Business technologies can address real enterprise challenges across cybersecurity, customer experience, AI, and network resilience. The Cyberheist room simulated live cyberattacks to demonstrate how integrated security solutions can help protect cloud environments and critical digital assets, while the API Hub showed how telco-powered verification and APIs can simplify digital onboarding and strengthen transaction security.

 

The Gemini Agent Force room demonstrated how enterprise AI agents can support customer engagement and everyday productivity, including applications for retail and financial services. Meanwhile, Orchestrated Infrastructure brought together next-generation connectivity and network technologies, culminating in an AI WAN demonstration that showed how network issues can be detected and addressed automatically to help businesses maintain operational continuity.

 

Business leaders watch API Hub demonstration on digital display in Experience Room.
Business leaders experience backend data integration and automatic telco identity verification in a loan verification sandbox featuring G Verify and SMS API solutions.
Executives test AI agents and Virtual Try-On booth in Gemini Agent Force room.
Industry leaders test-drive custom enterprise AI agents deployed to automate departmental workflows and optimize business operations.
Executives watch AI WAN and network stress test demonstration in Orchestrated Infrastructure room.
Enterprise executives witness live hardware failure and multi-vector threat stress tests, observing how real-time traffic rerouting maintains seamless operational continuity.

The Experience Rooms reflects a shift in how enterprises can approach transformation. Rather than continuing to add technologies that operate separately, businesses can look at how their networks, APIs, security, and AI can work together as a more connected and responsive environment. Through initiatives like G Summit 2026, Globe Business continues to provide leaders the opportunity to experience the future of Philippine enterprises firsthand and see how an autonomous business could work in practice.

 

To learn more about how Globe Business can support your organization’s intelligent transformation journey, visit globe.com.ph/business.

 

Public Company Information:
PSE: GLO

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