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Jumpstart Your 2024 Fitness Goals with SMAC and Help the Hapag Movement

January 24, 2024
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Kickstart your fitness journey right this new year by helping those in need via SMAC.


By purchasing sports gear from Sports Central, an SM-affiliated partner, you are doing more than gearing up for fitness; you can also actively contribute to Globe’s The Hapag Movement and SM Foundation initiatives.

 

Entrance of Sports Central store featuring bright white signage on an orange panel, modern interior lighting, and a display of athletic apparel and footwear brands like Skechers and Fila.
 


From December 15, 2023, to January 31, 2024, 100 SMAC points will be donated for a minimum spend of ₱3,000 at Sport Central standalone stores. This is part of Globe and SMAC’s “Ibalik ang Sarap ng Pasko sa Hapag” campaign, an initiative aimed at fostering compassion and making a tangible difference in the lives of others.


“SMAC shares the passion of our members to rally behind a cause and to be part of the solution to problems facing our country. With the campaign “Ibalik ang Sarap ng Pasko sa Hapag,” members get to donate SMAC points to fight involuntary hunger by simply shopping at the participating stores. As you step forward to improve your fitness this holiday, let your steps also lead towards alleviating involuntary hunger. Your participation is a vital contribution to our shared vision of a hunger-free Philippines,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC), which operates SMAC.


“Through our partnership with SMAC, you can embark on your 2024 fitness journey on a good note by doing it with a purpose beyond yourself. Together, let’s create a season of true giving and solidarity,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.


Now in its second year, this campaign has become a symbol of hope and unity. Globe and SMAC are harnessing technology, corporate responsibility, and community spirit through the Hapag Movement, supporting Filipinos who need it most, with nearly one in ten families experiencing involuntary hunger, according to the latest Social Weather Stations survey.


The following brands support the initiative.

  • SM Fashion at the SM Store

  • Levi’s 

  • Forever 21

  • Ecco

  • Simply Shoes

  • The Body Shop

  • SM Beauty Section

  • Our Home

  • Crate & Barrel

  • Kultura

  • SM Appliance Center

  • Surplus

  • Sports Central
     

Your involvement is crucial in reaching the ambitious goal of assisting 100,000 families, a commitment that aligns with Globe's sustainable vision. Embrace the opportunity to help by using SMAC. Your contributions can also be made via GCash, credit card, and through Rewards points on the GlobeOne app.


Let your holiday activities become part of a significant effort to support a cause that extends well beyond the festive period. Bring about positive change by supporting the Hapag Movement.

 

 

Public Company Information:
PSE: GLO

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