Globe has formalized a year-long institutional partnership with the Cultural Center of the Philippines (CCP) to promote the arts and strengthen creative education among Filipinos, particularly the youth. The collaboration positions Globe as co-presenter of CCP’s flagship programs and events: Cinemalaya 2025, Virgin Labfest XX: Hinog, and the CCP Arts Education Program, which rolled out in schools nationwide this June.
Globe’s support goes beyond sponsorship; it's helping the creative economy with tangible tools for young talents. Through the Globe Community Builders Program, students will gain access to connectivity, mentorship, grants, internships, and volunteer opportunities. These initiatives are designed to develop creative and digital skills among high school and college students, aligning with CCP’s mission to nurture the next generation of Filipino artists.
“Together with CCP, Globe continues to champion creativity and innovation among the Filipino youth. We’re proud to enable future filmmakers, playwrights, and digital creatives through grassroots programs that give them both the inspiration and the infrastructure to succeed,” said Rochelle Vandenberghe, Globe’s Chief Marketing Officer.
The collaboration further reflects Globe’s commitment to digital inclusion and nation-building through education and culture. The CCP Arts Education Program consists of workshops on multidisciplinary art forms and techniques for educators and students in select schools.
Meanwhile, the Virgin Labfest (VLF) celebrates its 20th year with a fresh batch of untried, untested, and unstaged plays from young Filipino playwrights. It features educational components like the VLF LabTuro, consisting of Theater Talks and a Playwrights' Fair. Some of its much-anticipated components are the VLF Writing Fellowship Program, with eight fellows under the age of 30, and a Dramaturgy Fellowship, where young artists undergo training in playwrighting and theater production.
Furthermore, Cinemalaya 2025, the country’s premier independent film festival, will spotlight full-length and short films of established names in the industry and emerging student filmmakers this October.
“We are grateful to partner with Globe as we continue to deliver our mandate of promoting and safeguarding our country’s arts and culture. This partnership empowers CCP to bring the arts closer to young people—our future artists and creators—in ways that are both accessible and impactful. Together, we aim to create more platforms for artistic expression that speak to the heart of our identity,” said Kaye C. Tinga, CCP President.
The partnership underscores Globe’s long-term strategy to enrich learning experiences through technology and foster a thriving creative community among the Filipino youth.
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